Fiverr International Ltd. (NYSE: FVRR), the company revolutionizing the way the world works together, today released the Spring 2023 Business Trends Index, a collection of trending searches for services on Fiverr’s platform. Did. Among the millions of searches in the market, these services have seen the largest increase in the past six months.
Rapid changes in the technology world, combined with an uncertain economy, are testing the ability of businesses to adapt and evolve rapidly. Business leaders demonstrate that they are passionate about transforming their organizations and look to the latest platforms, technologies, and people to improve their businesses. This theme connects the top three trends that have emerged. (1) Companies are increasingly recognizing the value of her short-form video content performance, especially on YouTube. (2) there is growing interest in leveraging generative AI tools such as ChatGPT and Midjourney; , and (3) e-commerce merchants are looking to strategically upgrade their businesses to compete in the recession, leading to demand for Etsy and Shopify-related services.
Fiverr COO Hila Klein said: “The data we uncover underscores the willingness to adopt nascent platforms such as generative AI tools and explore new strategies to keep organizations competitive. It also reveals the critical role freelancers play in providing business leaders with the skills and outside expertise they need to integrate into, re-strategize, and help organizations of all sizes grow and evolve. .”
Below are trends in global search over the past six months.
Short-form video content dominates social strategy
TikTok disrupted the market with short-form videos, and now other social platforms like YouTube and Instagram are creating their own short-form video features. YouTube shorts have emerged as a major revenue channel for brands and creators, surpassing his 50 billion views per day earlier this year. Index data shows that business leaders and marketers are investing more in this channel and similar platforms, taking advantage of the advertising potential and exposure of short-form video. Searches for “YouTube influencer” alone saw him up 145%, especially given the dramatic rise in popularity of YouTube shorts.
- YouTube short videos +64,624%
- Instagram reel editor +4,760%
- TikTok Manager +1,445%
AI technology integration
Searches for AI-related services on Fiverr are booming as businesses realize new opportunities to advance through AI. Searches for ‘ChatGPT’ over the last six months rival searches for high-demand services like ‘Facebook’ and ‘product design’. Many companies are exploring ways to integrate AI into their business platforms, working with skilled freelance developers to build custom solutions. Since the beginning of the year, revenue from freelancers who provide technical AI services such as AI app development has dominated the revenue of all AI-related services.
- AI art +6,967%
- AI +1,088%
- AI +56%
Etsy and Shopify businesses strategize to keep customers shopping small
While the overall impact of the global recession remains uncertain, there are signs that consumers are becoming more price conscious and cutting back on spending. Business owners are looking for professionals to help align their strategies. Searches for freelancers with expertise as strategists on Etsy and Shopify have increased significantly. This is because business owners are looking for guidance on how to attract new customers and retain existing customers in a difficult market.
- Etsy Sales +5,348%
- Etsy Digital Planner +2,366%
- Shopify Manager +1,065%
Fiverr’s Business Trends Index also breaks down searches for the fastest growing businesses in Australia, France, Germany, Israel, Netherlands, Spain and the UK. You can see the breakdown by country here.
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