Bilibili’s stock price rose as AI applications became the most important growth driver for advertising on the B Station platform.

Applications of AI


Bilibili-W (09626) rose again by nearly 5%. At the time of writing, it was up 4.92% to trade at HK$268.8, with revenue of HK$568 million.

According to Zhitong Finance app, Bilibili-W (09626) rose by nearly 5% again. At the time of writing, it was trading at HK$268.8, up 4.92%, with a trading volume of HK$568 million.

In terms of developments, on January 25, both Tencent Yuanbao and Baidu App announced a Lunar New Year red packet distribution plan with a total cash reward of RMB 1.5 billion. As we move into 2026, industry leaders are stepping up their efforts, serving as a key catalyst for institutional investors to remain optimistic about the investment opportunities in AI applications.

CITIC JianTou released a research report stating that AI applications are the most important growth driver of Bilibili’s current advertising revenue. Qwen (Qwen App) was deeply involved in the program content and real-time AI interactive segment as the exclusive title sponsor of this year’s cross-year event. In addition to Qwen, mainstream AI model developers such as MoonLight Side (Kimi), ByteDance (DouBao), Zhipu AI, and Baidu’s Wenxin Yiyan also conducted high-frequency advertising on Bilibili. These companies leverage Bilibili’s loyal user base, who spend an average of over 100 minutes a day, to achieve precise customer acquisition through commercial collaborations with content creators and performance-based advertising.





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