This award recognizes BIGO Ads’ full-funnel growth system, which combines AI-powered user acquisition, real-time in-app bidding, and monetization intelligence to support ROI-based growth for advertisers and developers.
BIGO Ads, a deep learning-based advertising platform for user acquisition and app monetization, has been named a winner of the 2026 Sales and Marketing Excellence Awards (The Sammy) sponsored by Business Intelligence Group. BIGO Ads was recognized in the Growth Catalyst/Advertising Technology category.
The Sales and Marketing Excellence Awards recognize organizations, technologies, teams, and campaigns that demonstrate how strategy, execution, and accountability can drive measurable sales and marketing results. This year’s program attracted nominations from organizations in more than 20 industries around the world and was evaluated using objective scoring benchmarks by a panel of experienced business executives.
BIGO Ads was recognized for its AI-driven full-funnel growth system that integrates deep learning-based user acquisition, real-time in-app bidding, ROAS-focused optimization, and hands-on platform support. The platform helps advertisers identify and acquire more valuable users, and allows developers to maximize ad revenue through more efficient bidding, ad matching, and monetization optimization.
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Russ Fordyce, Chief Valuation Officer at Business Intelligence Group, said: “BIGO Ads understands that growth only matters when it’s profitable, and that focus is reflected in everything we’ve built.”
As app marketers and developers face rising acquisition costs, increased pressure on ROAS, and increased monetization complexity, BIGO Ads continues to enhance platform capabilities across user acquisition and monetization. Its full-stack AI capabilities, mature oCPC and ROAS bidding models, and in-app bidding technology are designed to help customers improve growth efficiency, optimize for deeper business outcomes, and increase advertising revenue.
“This recognition is meaningful validation of BIGO Ads’ commitment to building advertising technology that delivers measurable business value,” said Eden Liu, Head of Global Business at BIGO Ads. “As the industry moves towards more responsible, ROI-driven growth, we will continue to enhance our AI-powered optimization, monetization intelligence and platform capabilities to help advertisers and developers grow more efficiently and sustainably.”
About BIGO advertising
BIGO Ads is a deep learning-based intelligent advertising platform for user acquisition and monetization. With full-stack AI capabilities, mature oCPC and ROAS bidding models, and in-app bidding technology, BIGO Ads enables advertisers and developers around the world to achieve efficient user growth and maximize ad revenue.
About Sales and Marketing Excellence Awards — The Sammy
The Sales and Marketing Excellence Awards (The Sammy) recognize organizations, teams, campaigns, technologies, and individuals who set the standard for what sales and marketing can accomplish when strategy, execution, and accountability come together. Founded by Business Intelligence Group, the program evaluates performance across creative and technology categories, including advertising technology, AI-powered marketing and sales, CRM, content management, email automation, and event marketing technology.
