Berklee College of Music has released a new report examining “how music is discovered, licensed, created, and used across today’s social media video ecosystem,” as well as the role of video and AI in musicians’ careers.
Important note: This is not just a survey of musicians. We also interviewed a total of 1,003 people, including creators (influencers), brand marketers, and music supervisors. And the focus was on the use of music in short videos and social media.
47.9% of respondents use AI-generated music as “background or ambient music behind speech or narration,” and 32.7% use it as “the final music track of published content.”
20% have “never used it but are interested” in AI music, while 16.7% “actively avoid it for reasons such as quality, ethics, and audience perception. This latter figure increases to 21.3% for musicians surveyed, but drops to 12.3% for creators.”
“For musicians in particular, the use of assisted AI tools in production has been widely adopted, with creative use reaching a meaningful share of finished works,” the study notes. “30.9%
We use AI tools to generate the lyrics, with 26.2% of the finished work being used for a complete backing track. ”
The report was sponsored by Adobe, which is rolling out AI capabilities for its customers, and was released during the AI Music Summit conference at Berklee this month.
The university recently faced an outcry from hundreds of students over the launch of a new course, “Bots and Beats: AI and the Future of Songwriting,” which reflects the tensions swirling within the community.
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