LONDON, UK / ACCESS Newswire / May 11, 2026 / A new role is emerging in the video production industry: the AI video architect. As demand for AI-powered video grows, production teams are evolving to blend traditional filmmaking with advanced AI workflows.
British production company BearJam is one of the early adopters, recently hiring a dedicated AI video architect as part of its growing team.
The increase in new roles is a direct result of the growing demand for AI video for brands across many industries.
BearJam is experiencing 87% year-over-year growth due to increased demand for traditional video production and AI-powered hybrid video projects. Other industry insights also reflect this.
Animoto’s 2026 State of Video report found that 84% of marketers are using AI in their video creation process, and more than a third of consumers trust AI-generated content as much as traditional video.
Google Trends data shows that over the past five years, there has been a sustained increase in search interest in “AI video”, with related terms such as “AI video creation” and “AI video” continuing to grow.
My continued interest in AI video has paved the way for a new role within the industry: AI Video Architect.
James Hilditch, founder and creative director at BearJam, said: “The market has changed faster than most production teams can adapt. Brands want AI-powered work, but they still want it to feel well-crafted and considered. That tension created the need for this role.”
AI Video Architects combine creative direction with AI tools to design workflows using generative video, VFX, and automation, bridging the gap between production and AI technology.
The responsibilities of an AI Video Architect include:
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Rapid engineering of video output
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AI VFX integration
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Workflow design throughout hybrid production
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Efficiently scale content creation
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Model and tool selection in rapidly changing situations
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Quality curation and creative direction for AI output
BearJam recently hired Brick Ng as a permanent member of its AI video production team. Hilditch said, “Having Brick as a permanent part of the team is a sign of where we are heading. He sits between creative thinking and technical fluency, designing workflows that enable our directors and editors to combine AI to do their best work. This is a role we believe every serious production team needs, and we’re building the team around it.”
BearJam believes that roles like this will become the norm across AI video production teams. This is not meant to replace creative, but to help you deliver high-quality content that stands out in a saturated space.
