The event will feature a keynote from CEO Tim Cook, who will unveil the Reality Pro, an alternate/virtual reality headset Apple has spent years developing.
The device is expected to focus on gaming, streaming video, conferencing features, and health and fitness apps.
buck the trend
AR/VR headsets have generally failed to excite consumers outside of the gaming space, but Wedbush analyst and Apple veteran Dan Ives believes the tech giants can buck the trend. I believe it is possible.
“While other AR headsets, such as Meta Platform’s Quest, have met with lackluster success, we believe Apple’s Reality Pro comes with many apps and use cases that differentiate this new product.” [Apple’s] It’s a hardware arsenal,” says Ives.
But Ives, like other Wall Street analysts, expects Cook to tackle the biggest themes in technology, if not global business.
“All the tech heavyweights have announced their own AI strategies centered around Microsoft/ChatGPT, but Apple has been very quiet and non-existent in this space,” he said. .
“We believe this is about to change…We believe that Apple will be integrated within the Apple ecosystem, allowing consumers to access their iOS data, videos, music, and apps and Apple devices through next-generation AI capabilities. integrate.”
Apple’s stock continues to find plenty of support this year, with a 44% year-to-date gain that signals a shift from a growth watch to a defensive stock given its massive balance sheet, strong earnings growth and strong brand position. ing. .
But while Cook has previously said he will approach AI in a “thoughtful way,” the market’s impatientness for the world’s biggest companies to drop the flag reflects the AI frenzy. deaf.
