Adoption for artificial intelligence (AI) and machine learning (ML) roles is rapidly increasing. Increased demand has led to a 54% jump in hiring numbers, demonstrating strong demand for specialist talent in emerging technologies, says the latest Naukri JobSpeak report. In contrast, overall employment in the IT and software services sector fell by 6%. However, IT unicorns bucked this trend and recorded a 10% increase in hiring.
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Overall, these numbers mean that white-collar jobs such as managerial and managerial jobs, which often require specialized skills or higher education, resulted in a modest 3 percent year-on-year increase in hiring in August 2025, the report said.
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Employment trends showed significant increases in several sectors, with insurance leading the way with a 24% increase, followed closely by hospitality (22%) and real estate (18%). Positive momentum was also seen in BPO/ITES (17%), education (16%), oil and gas power generation (7%), retail (3%), and FMCG (2%).
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In contrast, banking and financial services faced a decline of 11%, telecoms/ISPs by 13%, and the automotive sector suffered a decline of only 3%. Graduate hiring (0-3 years of experience) increased by 7%, driven primarily by demand in non-IT industries such as hospitality, real estate, and education. Among the metropolitan cities, Hyderabad witnessed an impressive growth with a 10% increase in overall hiring and a 45% increase in unicorn-related recruitment activities.
“Two trends stand out in August. One is that the non-IT sector continues to support the growth in the job market, a pattern that has been observed in recent months. The other one is that, interestingly, Hyderabad has emerged as a hotbed for start-up jobs and has become a leading city in terms of overall job growth,” Naukri CEO Pawan Goyal told news agency PTI.
