Artificial intelligence (AI) has entered the classroom and is here to stay. Following the introduction of Panther AI Starting last spring, we continued to see an increase in the number of professors assigning AI-focused projects.
“Some Dodge (Faculty of Film and Media Arts) “My professors are telling me to try[AI]for brainstorming and see what I can come up with with pictures,” said Gil Adly, a senior psychology major with an advertising minor who is taking Dodge’s class.
Adley said professors often request the use of AI for design-focused assignments, encouraging the software to generate images and text for their projects.
“No professor is totally against the use of[AI]as long as it doesn’t cheat or plagiarize and is used appropriately,” Adley said.
Christopher Torellais a public relations expert who teaches entertainment marketing, media relations, and public relations (PR) and regularly uses AI in her professional capacity and incorporates it into her classroom.
“I have been using Chat GPT and other AI programs that can help with class assignments and homework assignments,” Trela said.
He said it was important for students to be comfortable using AI as it plays a role in the PR and advertising industry. Trela aims to equip the next generation of PR specialists to use tools as leverage, rather than fear them.
“What I want students to know is that AI is not going away,” he says.
Public relations professionals are increasingly leveraging AI. 75% reported Torella said AI is being used to write first drafts of press releases and pitches. However, the Public Relations Society of America Code of ethics We require experts to make a conscious effort to ensure that the content provided by AI is never the final result.
“I asked ChatGPT to provide a PR cycle for the launch of a new Broadway show,” Trela said. “The response was polite and accurate.”
Another AI tool that has helped professors and students is: notesLM, Create podcasts from your materials and promote AI as a learning tool tailored to your personal needs.
Recognizing that there is room for improvement in the advertising industry, Professor Ed Collins said: “Don’t be afraid of change, including new technologies that are introduced.”
Collins, who has worked in the advertising industry for 40 years and teaches advanced commercial production courses, has started an AI production company. firebay studio In response to on-site demands.
“AI is exploding and becoming an almost mandatory part of government workflows,” Collins said.
To avoid confusion in the classroom, Collins explains to students when they can use AI in their assignments and for what purposes.
“This train is moving fast, and in my opinion, every advertising professional and soon-to-be professional should learn about AI,” Collins says.
Collins’ course attempts to incorporate AI into almost every assignment. He designed an audio project where students were required to generate voices, music, and sound effects using AI.
With advancements occurring at an unprecedented rate, Collins encourages his students to “adapt or die” and hopes they understand that AI will not replace humans, but rather that humans using AI will replace humans without AI.
Trela recommends using PantherAI as a gateway for students to become familiar with this concept. While it may not be as robust as ChatGPT, it fits basic student needs and is a starting point for learning AI capabilities.
“I think what Chapman did was smart,” he said. “Because they know we’re going to use this.”
