Last November, reports surfaced that Instagram was testing a feature that would allow users to create their own AI chatbots. These chatbots could be customized based on a user's gender, age, ethnicity, personality, and interests, Techcrunch reported at the time. According to the report, after personalizing the chatbot, users will be able to give it a name, give it an avatar, and interact with it through the chat window. However, there is still little development on that front, and other details of this feature have not been revealed in recent months. Now, the option to create a chatbot may not be readily available, but some influencers may already have it in their hands.
The New York Times reports that Instagram is experimenting with new features to make life easier for top content creators. The social media giant is testing an artificial intelligence tool known as Creator AI. This will allow influencers to communicate with their followers using automated messages that sound like they are coming from the influencer themselves.
This new tool is designed to handle replies in direct messages, and may soon work in comment sections as well. Initially, the message will clearly indicate that it was generated by an AI. According to the report, this setting is meant to help popular creators manage the huge number of messages and comments they receive every day and help them maintain their fan base without sacrificing their time.
The New York Times cited multiple insiders briefed on the effort as sources. The publication's sources shared the details on condition of anonymity because they were not authorized to speak publicly about the project.
The report also states that creators will now be able to control the data that the AI uses to mimic their communication style, and can even extract from past posts and messages, as well as audio clips of their Instagram activity. There is. You can also preset specific responses to specific questions to make the interaction more personal.
With millions of followers around the world, Instagram is one of the most popular social media platforms connecting users with their favorite celebrities. And once this feature rolls out, it will be interesting to see how influencers and their communities react to the new way they use social media.
It's not yet clear whether this feature will be limited to influencers or rolled out to the general public. We may have to wait for a similar official announcement.
