Apple may introduce a subscription-based “Apple Intelligence Plus” service with more powerful AI models, but don't expect that anytime soon.
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Harsh Shivam New Delhi
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Apple is looking to boost sales of new products by beefing them up with improved software and advanced AI features, and a slowdown in hardware upgrades has the Cupertino-based tech giant considering relying more on service fees and subscriptions.
Apple Intelligence Plus
The report suggests that Apple sees an opportunity to boost both new device sales and revenue by making Apple Intelligence a paid service, with the introduction of “Apple Intelligence Plus” potentially giving subscribers access to more advanced AI models and new features.
Instant Focus
Despite these plans, Apple has no plans to charge for its AI features in the near future. The company is currently focused on improving the AI models that underpin Apple Intelligence. By offering Apple Intelligence at no extra cost, Apple is able to gather important feedback on performance and functionality that is essential to perfecting the models.
collaboration
While Apple is looking to strengthen its AI services, it is also exploring new partnerships. Bloomberg reports that Apple is in talks with Google and Amazon-backed Anthropic. The company is likely looking to integrate these partners' AI-powered features into its iPhone, Mac and iPad operating systems. A potential deal with Google could be announced before the release of iOS 18, iPadOS 18 and macOS Sequoia, which are scheduled to coincide with the launch of the new iPhone series in September.
Apple is expected to integrate Google's Gemini AI into its platform, similar to how it has integrated OpenAI's ChatGPT. It's important to note that OpenAI's ChatGPT does not power Apple Intelligence; rather, both systems independently provide AI capabilities on the same device. Users will need to enable apps and services to send requests to OpenAI's ChatGPT.