Amazon’s cloud division, commonly known as AWS, is building a $100 million solution to catch up with Microsoft and Google in the generative artificial intelligence market.
According to Bloomberg, the upcoming AWS Generative AI Innovation Center will connect Amazon’s AI and machine learning experts with clients looking to build applications based on the latest technologies. Generative AI uses algorithms to create new content such as audio, code, images, text, simulations, and videos.
Highspot, Twilio, Ryanair and Lonely Planet will be the first users of the Innovation Center, according to Amazon. The company expects the establishment of the new center to sell more cloud services as competition in the cloud infrastructure market intensifies.
Enterprise spending on cloud solutions will reach $63 billion globally in Q1 2023, up 20% year-over-year, according to a recent Synergy Research Group analysis comparing the largest cloud service providers .
Microsoft and Google had the highest year-over-year growth rates, capturing 23% and 10% of global market share respectively. Cloud infrastructure leader Amazon maintained his 32% market share in the first quarter.
“We are sending our in-house AWS experts, led by people with a significant presence in AWS, to a large number of AWS customers at no cost to make generative AI a reality and move beyond lip service. We will help them accelerate their efforts to do so,” CEO Adam Selipsky said at Bloomberg’s Tech Summit.
As part of its strategy to take on big tech competitors, Amazon recently debuted Bedrock, an AI solution that allows customers to build their own ChatGPT-like models. The company also announced the upcoming Titan, which includes two of his new base models developed by Amazon Machine Learning.
A recent job opening for AI Engineer on LinkedIn indicates that Amazon is preparing to implement a new AI-powered “search” feature with a ChatGPT-like interface for its online web store. It has been.
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