New features include improved motion to display active items. This says Amazon is perfect for showcasing products such as toys, tools, worn accessories and more. For example, video generators can now create clips that show people wearing watches on their wrists and checking their time rather than displaying them on the table. This tool generates six different videos to choose from, allowing your brand to add a logo to the completed results.
Video generators can now create ads with multiple connected scenes, including humans, pets, text overlays and background music. The editing timeline shown in the Amazon announcement video suggests that the ads are at their maximum in 21 seconds. The resulting ads are closer to traditional commercials that are used to watching TV and online content, compared to raw clips generated by video AI tools such as Openai's Sora and Adobe Firefly.
The new video summary feature allows you to create condensed video ads from existing footage, such as demos, tutorials, and social media content. According to Amazon, the video generator automatically identifies and extracts key clips to generate new videos formatted for advertising campaigns. One-click image to video is also available, creating shorter GIF style clips to display the working product.
Amazon retailers will make sure they are using Amazon retailers in Wild as the tools are generally available in the US and are not costly to use them.
