Amagi has launched Newspulse, an AI platform that monitors live newscasts and VOD libraries, identifying individual stories and packaging them as socially responsive clips, vertical videos, and breaking news.
Newspulse scans live feeds in real-time, identifying individual story segments and converting each into formatted content for digital channels, including 16:9, 9:16, 4:5, and 1:1 aspect ratios. The system dynamically tracks objects, lower thirds, and graphics on the screen and reframes the video. It also generates captions and publishes clips directly to newsroom digital endpoints. The platform includes human checkpoints for editorial review and can sequence individual articles into news bulletins of varying lengths.
For newsrooms, you can define the brand voice, stylistic rules, and content priorities (like focusing on breaking news in a particular region) that the AI will work with.
“News outlets’ historical hesitance toward AI centered solely on fear of losing editorial control and brand integrity,” he said. Srividhya Srinivasan, Co-founder and CTO of Amagi. “With Newspulse, we’re changing that equation. Our policy engine ensures that AI operates strictly within the newsroom’s defined guardrails, autonomously handling the heavy lifting of multiplatform formats. This frees up journalists to focus on their stories and enables broadcasters to proactively reach younger digital audiences without inflating their base production budgets.”
