As AI videos become much easier and cheaper to create than actual commercials, we’re seeing a decidedly creepy shift in the types of people and environments that appear in video ads.
You might not pay much attention to the videos that appear next to comments on Reddit or the commercials that play on a streaming service that you don’t watch often enough to warrant purchasing an ad-free subscription. Still, fake smiles and unrealistically beautiful homes can be synthesized in entirely new ways.
Local car dealer releases 100% AI-generated ads instead of creating real ads from video shoots
The first casualty here is trust. And in advertising, trust is everything. Just because an AI character’s endorsement is based on real customer comments doesn’t make it any more realistic. You can’t build brand loyalty if people don’t feel like they share common ground with the spokesperson, especially when it’s as basic as something that actually exists.
AI ads on streaming platforms come with an AI disclaimer in the corner of the screen, but that doesn’t always make people feel good. Many people feel the companies are trying to scam them, and have taken to Reddit and other social media platforms to report their disgust.
creepy ads
Still, that hasn’t stopped proponents of AI advertising from touting its benefits. These avatars are always on, completely consistent, and free of human bias, they claim. They don’t get wild, their charm doesn’t wane, and they don’t post disappointing things on social media between shoots. These promise brand safety in the form of total predictability.
But that predictability is a double-edged sword. Humans don’t bond over perfection. We connect through imperfection. After all, replacing messy human performance with sanitized simulations may give advertisers more peace of mind, but it doesn’t make their ads more effective.
I got this AI DoorDash ad. What do you think about this? From r/aiwars
If brands continue to pursue efficiency at the expense of authenticity, they may find themselves in a situation that marketing dashboards cannot solve. Not only is it not trusted, it is ignored. Because when you remove all the human elements from a message, all that’s left is in-your-face noise.
But that doesn’t mean there’s no room for AI in advertising. When used thoughtfully, it can do amazing things. You can also personalize content, test ideas, and edit scripts. But it supports human storytelling, not a replacement for it. The uncanny valley isn’t just a design flaw. It’s the edge of something we instinctively know isn’t right. People don’t buy things that are perfect. They buy what they think is suitable for their life. And no matter how sharp your jawline or how smooth your birth, there’s nothing more suspicious than a smile that shows teeth that never reach your eyes.
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