AWE 2025 brought cutting-edge technology and new products center stage in Shanghai, drawing a huge crowd. Chinese daily newspaper
The Appliances and Electronics World Expo is a key stage for global technology giants and pioneers of future smart living, with more than 1,200 leading companies from around the world participating this year. We showcase cutting-edge technologies, artificial intelligence applications, and smart ecosystems, with a focus on the latest digital and green advances in home appliances and consumer electronics.
With the theme “Smart AI, Smarter Future”, this year’s expo will be held from Thursday to Sunday. As the main exhibition venue, the Shanghai New International Expo Center has 13 pavilions and an exhibition area of more than 140,000 square meters.
As China’s largest home appliance and consumer electronics exhibition, the event will be sponsored by world-leading corporate groups such as Haier, Huawei, Hisense, TCL, LG, Sony, Bosch, Siemens, and Gree.
Following the launch of AI Vision technology in 2025, which took a step towards unmanned household chores, this year’s AWE will introduce an upgraded version of Haier Smart Home. Bringing together brands such as Haier, Casarte, Leader, and Fisher & Paykel, we will showcase the fruits of AI innovation in technology, suites, and scenarios.
Huawei will display full scenario products based on the Harmony operating system in a 3,200 square meter exhibition area, demonstrating the innovative and immersive experience of the smart home of the future.
Sony presents a vibrant world with characters from famous games, animations and movies. The Japanese company will unveil the picture quality of its next-generation RGB LED TV to the public for the first time at the ongoing AWE.
More and more brands are choosing to upgrade their strategies with AWE. High-tech brand Dreame booked an entire pavilion of eight booths covering smart vehicles, smartphones, consumer electronics, aerospace, energy, chips and computing power to demonstrate smart ecosystems and future technology layouts for all scenarios.
AWE 2026 will also bring together a group of smart mobility companies as the sector transforms from a means of transportation to a lifestyle experience space that integrates technology and emotional value.
American electric car maker Tesla is displaying its entire lineup of EVs, including a humanoid robot and a Cybertruck. BYD, China’s largest new energy vehicle manufacturer, is exhibiting Denza and Fanchenbao brand models, as well as fast charging technology, driving assistance systems, and car home connectivity systems.
Additionally, Skydream, Segway-Ninebot and Sky Motor will make their first appearance at AWE with their smart new energy caravans, scooters and carts.
For the first time, this year’s Expo launched an innovative technology zone, bringing great potential and vision to technology companies. Unitree and MagicLab will be exhibiting the same robots that were showcased at the 2026 CCTV Spring Festival Gala.
Meanwhile, AI hardware companies such as Insta360, Ugreen, and Qianwen will exhibit products such as panoramic cameras, storage, AI glasses, and headphones, showcasing the deployment and application of AI in imaging products, storage hardware, and wearable devices.
To bring the latest innovations to everyone, AWE 2026 goes beyond a traditional trade show to create an immersive technology carnival for visitors to experience, enjoy and shop.
This year, the AWE Organizing Committee once again partnered with JD, Tmall, Douyin, Suning and other major shopping platforms to launch the AWE Shopping Festival, offering subsidies and exclusive benefits to consumers.
Celebrities and influencers from Japan and abroad will be attending the exhibition. Through live streams, short videos, and long-form videos, AWE 2026 will provide an immersive experience that will help viewers understand the latest technologies and products in a more intuitive way.
This year, for the first time, AWE will host the Coffee Lifestyle Festival and the Kitchen Appliances & Gourmet Festival. Through interactive experiences, cutting-edge technology becomes tangible and flavorful, adding a warm atmosphere to your tech fest.
The highly anticipated AWE Livestream Nights will take place on Thursdays and Fridays, with hundreds of companies going live simultaneously to increase brand awareness.
The expo will also host several high-level forums with in-depth discussions on topics such as AI empowerment, channel transformation, and industry collaboration. The Home Service Robot Industry Development Forum and Home Service Robot Committee inaugural meeting to be held on Thursday will be one of the most strategically important events at this year’s AWE.
