Gong, a startup set up in Israel that develops AI-based technology to analyze customer interactions and helps sales teams forecast revenue, plans to hire an additional 100 engineers and developers in Tel Aviv amidst a strong demand for its products.
The company announced that Israel's workforce will increase by 25% to 500 by the end of the year. The employment plan comes after Gong hired 70 employees in the past year and moved to Ramat Gan's larger 4,800 square metres of office space this month to accommodate the R&D business. Globally, Gong has expanded with new US offices, including Austin and New York, expanding its workforce to 1,500 employees by the end of 2025.
Founded in 2016 by Amit Bendov and Eilon Reshef, Gong has developed an AI-based platform that uses natural language processing and machine learning tools to provide actionable customer insights and business trends to sales and revenue teams, creating a faster shutdown.
“We continue to see strong business momentum and growth due to the demand for Gong's AI platform,” Reshef said. “We need large jobs to support this expansion and to continue developing innovative market-leading AI solutions.”
The software records interactions with customers via email, telephone, or other forms of communication to provide a comprehensive context for their customers' needs. AI-based technologies can analyze and analyze what is said in these interactions, helping sales and revenue teams to uncover patterns, preferences and trends.
The technology recommends the next best step to help sales teams drive their transactions forward and ensure customer satisfaction, driven by database decisions instead of static reports, anecdotal evidence and self-report information.
An example image of robots and artificial intelligence (AI) (Phonlamai istock by Getty Images)
“Our platform includes over 10 dedicated AI agents for sales teams to help sales teams and organizations impact their real business based on data from actual customer interactions accumulated over a decade,” says Reshef.
Gong AI Agent currently runs around 1 million tasks per month. This can be summaries of calls, draft follow-ups, and answers to transaction-related questions. The company's technology is used by more than 4,500 companies and organizations operating in the financial services, healthcare, communications and media fields. As a result of the increased adoption and use of AI technology, Gong recently reported an annual revenue occupancy rate of $300 million.
“AI is not about replacing roles, it's about freeing people to do the most impactful work,” CEO Bendov said. “Gong agents are dedicated to revenue teams, enhancing the automation and intelligence that actually moves the needle without sacrificing the human connection that drives the business forward.”
In 2021, Gong raised $250 million in the Series E funding round, tripling its valuation to $7.25 billion. To date, the startup has secured $583 million in capital backed by US asset manager Franklin Templeton and other investors such as Cotue, Salesforce Ventures, Sequoia, Threvive Capital and Tiger Global.
Israel has 2,158 R&D startups and companies developing AI technology, of which 199 operate in the fields of enterprise software, healthcare, fintech and e-commerce, according to a recent report by the Israel Innovation Authority prepared for the Samuel Nieman Institute.
The report also showed a decline in the number of open AI positions as demand for junior roles fell from about 3,400 in 2023 to about 2,434 in 2025, increasing demand for more experienced talent, such as masters' degree holders with more than three years of work experience.
According to the report, the most popular positions are for data scientists such as R&D team managers, machine learning model programmers, and data engineers and machine learning experts.
