- Braincell uses AI to power a variety of processes, from logistics and healthcare to banking and smart cities.
RIYADH: Automated decision-making allows companies to analyze large data sets and make faster, more accurate and consistent decisions without the risk of human error, which is why such tools are becoming more widely used in Saudi Arabia as the Kingdom expands its digital economy.
One of the leaders in this field is Saudi Arabian startup Braincell, which helps businesses streamline processes and enhance decision-making through the integration of automation and artificial intelligence.
“BrainCell has built a data governance platform and a data workflow platform that can easily connect AI solutions, creating a one-stop service for all data needs,” Abdulhameed Khair Aldeen, business development director at BrainCell, told Arab News.
AI solutions that leverage AI techniques and technologies to solve specific business problems are poised to have a major impact on how companies operate, and we are already seeing large-scale language models like ChatGPT tackling fundamental tasks across a range of industries.
“Braincell's clients can choose to work with their own LLM or on-premise models, or they can connect to something like OpenAI's ChatGPT,” Khairaldeen said.
With Saudi Arabia on a mission to become a global leader in the data-driven economy, new AI startups are emerging every day with the goal of contributing to the fast-growing sector. Braincell is just one of many new Saudi Arabian companies leveraging AI to optimize technology.
Since its inception, BrainCell has been committed to its mission of improving the efficiency of business flows across industries, and is focused on empowering enterprises through technology, data and interconnected systems.
In particular, Braincell connects leaders, executives, organizations and governments with systems that enable faster and more effective decision-making.
When asked how BrainCell helps companies improve employee productivity, Shata Bin Shaalan, Senior Data Consultant at BrainCell, said, “We leverage AI and automation on our platform to automate repetitive everyday tasks, reducing human error and manual effort while helping our clients reap the benefits of maximum efficiency.”
Braincell uses AI-powered decision-making to enhance operations across sectors such as healthcare, data, banking, supply chain, manufacturing, and smart buildings and cities.
In healthcare, Braincell's technology fosters an environment that improves patient outcomes by working with clients to build metrics-driven healthcare systems and create a scalable digital health ecosystem that reduces errors through automation.
The company's services include comprehensive insights into personalized care and streamlined clinical processes.
In banking, Braincell uses AI to streamline and organize processes, improving customer experience by reducing manual errors.
Real-time monitoring through Braincell’s bank command center also detects fraudulent activity, monitors risk management, and enhances strategic decision-making.
Applied to smart buildings and cities, Braincell offers new ways to improve occupant experience, one example being the company's data integration and sensor deployment that collects data on energy consumption, air quality, occupancy levels and other relevant parameters.
Braincell is leveraging automation in smart buildings and cities, using advanced AI algorithms to control smart lighting, heating, ventilation and air conditioning systems that adjust settings based on occupancy and environmental conditions, also improving energy efficiency.
The company has over 100 active users and boasts the ability to process 120 billion records in seconds using AI.
By connecting data sources and integrating them in a comprehensive way that is easy for customers to access, the goal is to help businesses make trusted decisions, improving quality, accuracy and consistency through the use of AI automation.
“The data platform is very easy to set up and highly customizable,” said Bin Shaalan, a senior data consultant at the company. “It integrates with many of the systems employed in Saudi Arabia, making it dynamic and adaptable to any need.”
BrainCell has signed memorandums of understanding with several partners, including the Ministry of Health, the Public Investment Fund, the National Integrated Procurement Company and supply chain specialist XPL Solutions.
The company has also built a data governance and data workflow platform to help companies comply with Saudi Arabia's National Data Management Authority regulations.
