A new business book presents a practical framework to help you understand, search, mention, and cite your brand with AI-generated answers.
AI visibility specialist, technology entrepreneur, and author Jose Zuma (real name Jose Zuniga) has published AI Visible, a practical business book that explains how companies can improve their visibility as customers increasingly rely on artificial intelligence systems to research brands, compare solutions, and evaluate expertise.
Search visibility is no longer just about page ranking. It’s also important that the AI system can understand who you are and why your information can be trusted. ”
— Jose Zuma, author of “AI Visible” and founder of BrandVirality
This book defines AI visibility as the discipline that helps companies, products, and experts be clearly understood, searchable, mentioned, cited, and recommended in AI-generated answers. Explore how AI visibility complements traditional search engine optimization and generative engine optimization, commonly known as GEO.
“Companies have spent years figuring out where they rank in search results,” Zuma said. “They must now also ask whether their AI systems understand who they are, what they are providing, and why that information is considered trustworthy.”
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AI Visible is written for founders, executives, marketing leaders, agencies, software companies, and professional services firms. This book introduces a practical framework for adapting to AI-assisted discovery across platforms such as ChatGPT, Gemini, Claude, Perplexity, and Google’s AI search experience.
Topics covered in this book include entity positioning, website structure, content clarity, third-party references, customer reviews, independent publications, podcasts, videos, and related online communities. This book explains how these elements can contribute to a clearer, more reliable, and more consistent public record about your business, product, or profession.
The book also outlines how organizations can identify AI platforms, questions, and commercial prompts that influence buyers. Measurement topics include citation rates, share of AI voice, branded search demand, referral traffic, consistency of brand representation across different AI systems, and more.
A dedicated section provides a focused 90-day implementation plan designed to help organizations move from an initial AI visibility assessment to repeatable execution across technical, editorial, and reputation-building activities.
“AI visibility cannot be achieved by repeating keywords or publishing a ton of generic content,” Zuma says. “The goal is to make business clear, useful, and well-supported across the sources that people and AI systems may reference.”
Zuma has over 15 years of experience building software, creating digital products, and leading development teams. He is currently applying his technical and product background to AI visualization, practical artificial intelligence integration, and the development of systems that help organizations discover and accurately represent their organizations with AI-generated answers.
He is the founder and CEO of BrandVirality, an AI visualization software company founded in Delaware. We develop a platform that helps organizations monitor, measure, and improve how they appear across search engines and AI-generated answers.
“AI Visible” combines technical architecture, content strategy, digital reputation, and external validation to present AI visibility as a measurable business discipline rather than a short-term marketing strategy. This book positions AI visibility as an additional layer to brand, search, reputation, and technology strategies that complement established marketing methodologies.
“AI Visible” can be purchased from Amazon. Additional information about this book, its methodology, and author is available at JoseZuma.com.
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