AI production company MC&V has acquired Canva and Canteen as new customers.
MC&V is teaming up with Canteen for a Bandana Day campaign. However, details of the deal with Canva have not been disclosed.
The company said the award reflects the growing demand from global brands and culturally-driven organizations for AI thought leadership and production partnerships with real-world, proven experience in delivering the level of quality and efficiency that AI production is capable of.
This appointment builds on existing relationships with MC&V founders Marie-Céline Merret Wirstrom and Vinne Schifferstein Vidal, who previously partnered with Canteen and Canva.
“We are thrilled to once again be partnering with the teams at Canva and Canteen. These two organizations are truly fun to work with and have tremendous creative and cultural respect,” said Vinne Schifferstein Vidal, co-founder of MC&V.
“Almost everyone now has access to the same AI tools, but what has become more valuable is knowing how to turn those tools into creative and commercially viable work. Tools have advanced incredibly quickly, but direction, skill, and experience in brand creation are still extremely important. This is why MC&V We’re building around people who understand storytelling, production, and how to properly deliver work to brands and agencies.”
Founded earlier this year, MC&V has over two years of experience delivering AI campaigns for brands such as Adidas, Uniqlo, KFC, and Afterpay, and positions itself as an AI-native production company built around workflow design, creative direction, and production systems.
As part of that approach, the company has expanded its creative roster, signing AI directors Jodie Heenan, Josef “Seppi” Scholler, and Jagger Waters.
These additional capabilities are designed to support growing client demands, integrating different creative disciplines within a production model purpose-built for AI-native and hybrid production.
Heenan, an AI artist based in Australia, has a background in design, motion and VFX, and brings established commercial production experience, having worked with brands such as Cadbury and Twinings, and as creative director of his own company. Heenan won the Best Comedy Award and the Audience Award at the AI International Film Festival in Hollywood. Alongside her studio work, she has held senior academic leadership roles at universities across Australia.
Schorer is known for his cinematic visual style and specializes in directing hybrid productions and AI-driven world-building works that combine emotional, authentic landscapes with new generative workflows. Mr. Scholer recently won the Los Angeles AI Film Award.
Waters is a multidisciplinary AI creator, writer, and producer with over 10 years of experience in film, audio, live events, and digital storytelling. An early adopter at the forefront of AI-driven video production and winner of several early-generation AI filmmaking competitions, her work has been recognized by SXSW, Sundance Institute, Adobe, Cannes, Producers Guild of America, Forbes, and the Television Academy.
“Production is becoming less about departments and more about how you design a workflow around your ideas and hire the best talent to fit your brief,” said co-founder Marie-Céline Meret Willström.
“Clients are asking a lot of different questions today, not just about what AI can do, but also how it fits into, is approved for, and extends their processes. That’s where productive thinking comes in.”
