On this week’s episode of Cryptomile, host Brian McGlinon joins futurist, strategist, and Web3 advisor Nova Lorain in discussing the rapid advances in artificial intelligence technology and how it faces pressing challenges with Hollywood. We talked about how the traditional filmmaking process can be presented. . Lorraine described the future of blockbusters produced in the bedroom, leveraging the significant cost savings offered by her AI applications such as MidJourney, Descript and Runway. She explained how the advent of AI will democratize the filmmaking process in the same way that YouTube democratized the film distribution process.
video transcript
Brian Maglinon: We’re here for this week’s episode of Cryptomile. This week, futurist, strategist, and Web3 Advisor Nova Lorraine takes a deep dive into the world of AI-generated video. Companies like Runway and her Nvidia are developing AI text-to-video applications. It can have profound implications for Hollywood, the film industry, and even our sense and perception of reality. Nova, welcome to Cryptomile. I am happy to be with you.
Nova Lorraine: I am happy to be here.
Brian Maglinon: We are now seeing an enormous amount of content generated by AI. These videos are starting to get pretty good. So when are we going to see the credits of a big movie like From Someone’s Bedroom?
Nova Lorraine: Blockbuster style, it’s very feasible. And we can talk about how that happens. But now we have creators who are using AI from start to finish to create short films, from script to output to online.
Brian Maglinon: OK, the quality is just–
Nova Lorraine: If you didn’t know this was created by AI, you’d be like, “Oh, that’s a really cool story.” that’s it. But when you know it’s made with AI, what is it?
Brian Maglinon: yes. If you look at how much money has been spent on large-scale productions like Amazon’s Ring of Power, and then look at what people are building in their bedrooms, is there a timescale? Ever wonder when you’ll see that kind of quality in a feature film made out of someone’s bedroom?
Nova Lorraine: I think it’s really just a matter of groups of creators collaborating because at the moment techs are using tools with AI. But if you put together the craftsmen, illustrators, creative directors, costumers, writers and technicians, you’ll be there in less than six months, by the end of the year.
Brian Maglinon: So you can tap into the entire filmmaking vertical, from screenwriting to shooting, orchestration, actor filming, AI generation of actor voices, editing, post-production, special effects, and distribution. AI?
Nova Lorraine: Well, some of it is already being leveraged by AI. And then, for example, the distribution side of what we know, right? You can use AI tools to figure out who’s the best audience for the stories you’re creating.
And there is also a tool to convert text to video. And it only gets better. There’s also Runway’s Gen 2, and Google Dream X is about to be released. So you end up creating long versions of high-quality content in motion with images, text, and video.
Brian Maglinon: right. So does the audience for these works already exist, or–
Nova Lorraine: Well, let’s see. Let’s put that into perspective. The 2022 market size is about $475 million, and that’s just AI-powered text-to-video conversion. By 2030, the global AI market is expected to reach approximately $2 trillion. This is not too far off. It’s 2023 now. So we’re talking trillions, not billions. Artificial intelligence revenue last year he had $10 billion.
Brian Maglinon: I see, this is going to shake the foundations of Hollywood.
Nova Lorraine: Oh, just a minute.
Brian Maglinon: Just a bit.
Nova Lorraine: Rock the boat a little.
Brian Maglinon: So this can be very disruptive. What’s going on in Hollywood? What’s their answer to this?
Nova Lorraine: Of course, there are individuals who are already playing with AI at major production studios, as well as independents. We are now seeing writers going on strike and writers standing up in arms. They’re not the only creators who are against AI. But what we’ve seen is efficiencies related to time, output, and the amount of content published, and costs are coming down. For video games, this means a 75% reduction in production costs. It’s hard to ignore it.
So we look at both sides and say, ‘Okay, we want to produce more efficient content, but at the same time we want to protect the creators and the craftsmen. It’s part of the industry.’ It’s important to say And we are now seeing both issues come to the forefront.
Brian Maglinon: The entire filmmaking process could be powered by AI. Is this going to ruin human creativity? Is there a sense that over time, our creative-like abilities may decline?
Nova Lorraine: There is Some people try to be lazy with their tools, right? But I always say, “Garbage in, Garbage out.” And as this tool becomes more democratized, I feel we’re already seeing adoption rates unmatched by any other technology. Within months, he had 100 million users worldwide using the tool. More similar sounding and looking content will start to emerge from this tool.
Therefore, as individuals creating prompts and manipulating tools, we need to be even more creative, imagining what has never been done before, combining media and combining techniques that have never been seen before to continue to differentiate. I have. what does the tool do?
I am a fashion designer. I am a writer. I’m a talented person, so I ask that question every day. I’m using tools. I have been using these tools for the last 10 months. And that’s one of the reasons why I launched my own podcast called “AI for Creatives” to help us creators understand what’s coming, understand how to deal with it, and help humans understand what’s going on. So that we can truly focus on one solution.
Brian Maglinon: Will this technology threaten human creativity, or could it usher in a new era of human creativity? Will we see new art forms?
Nova Lorraine: absolutely. I think it can threaten creativity. Realistically, roles will be replaced or changed, but roles that don’t yet exist will be created. I mean, look what happened on your computer. Please watch it on your smartphone. You know, all these new opportunities, revenue streams, ideas, media, content creation methods.
Brian Maglinon: Well, it’s hard to see where it’s going, but maybe it’ll take us into new art forms and new forms of creativity. Now, do you think it also gives artists more ownership or sovereignty over their creative process, for example? So it gives them more tools. I mean, I’m not just a screenwriter. Maybe I’ll turn my script into a novel. You can animate your own script. Perhaps in a few years I will be able to transform my script from bedroom to feature film. Do you think it is achievable?
Nova Lorraine: I think one of the most exciting things about this technology is making it accessible to more people. You know, when we think of Hollywood now, I love movies and movies, but there are so many individuals who are talented and have great stories that they never get to see or hear because they don’t have the money. is. They have no distribution channels. And now you have the tools to access these creators.
As a fashion designer, you’ll be able to design more concepts faster and more cost-effectively. As a writer, I am able to transfer my story concepts from the novel to the screenplay. And what would happen? We were able to team up with other creators and turn it into the blockbuster movie we talked about by the end of the year.
Brian Maglinon: Looking at YouTube, it democratized the distribution process of filmmaking.
Nova Lorraine: yes.
Brian Maglinon: Are you saying that AI will democratize the entire filmmaking process?
Nova Lorraine: That’s definitely where it should be.
Brian Maglinon: I remember hearing that David Bowie was generating the lyrics for his songs by typing them into a really early type of computer. Then it will be sent out and things will come together. I remember thinking he was just using the computer to write the lyrics. But no, what he was doing was that the computer was a tool to free his mind to make new connections and new creative approaches to his works of art.
Nova Lorraine: Well, I have experienced that as a human using Gen AI tools. That’s why I draw too. So I made this drawing and it looked like the female version of Mother Earth. And then I put that into the tool and blended it with a photo I took, then blended it with an image I made through the actual gen AI tool and came up with something completely different.
This allows you to think outside the box and create new media and media combinations that you have never done before. As a creator, it’s very exciting.
Brian Maglinon: So I’m talking about this as a tool to help artists at this point. Now, do you think we will reach the stage where AI will start creating on its own without input from humans? Do you think we can get to that stage or–
Nova Lorraine: We think it’s a completely different conversation.
Brian Maglinon: That’s right.
Nova Lorraine: But I think we are at that stage. There is something called Super AI that has a purpose of its own and wants to create and grow. I want to learn it. Also, AI may not always align with our moral codes and values. This is a term used in the technology industry.
Brian Maglinon: Well, the whole emergence of things like AI in general, and like you said, super AI, is starting to have its own subjectivity, which is pretty scary. And I don’t think these changes will happen only in the next 10 years. I expect to see changes in the next few months.
Nova Lorraine: yes. So there’s talk of ChatGPT 5 being very real a year after him, with individuals like Mr. Musk being seen saying “Hey, hey, hey,” and of course the creative So does his community. And I think part of it is education, understanding what’s coming, having an open dialogue and saying what you want from these tools. Where do you want to go? What are some of the problems we face today? Why not solve them?
It doesn’t have to be a profit-first effort like the Web2 effort. As we move to Web3, Gen AI is part of Web3, and here can be the very tough problem we face. How can these tools solve those problems? And we’re heading in that direction.
Brian Maglinon: right. OK, yes, I like it, I’ll just end with that point. For example, Web3 and blockchain could intersect, and that kind of decentralized ownership with AI could create something very exciting for the future, and what the next months and years will bring. It’s very interesting what happens.
OK, Nova Lorraine, thank you so much for joining us this week–
Nova Lorraine: Thank you for calling me.
Brian Maglinon: — “Crypto Mile” episode. thank you.
Nova Lorraine: you’re welcome.
