The YouTube drama channel landscape has evolved over the 20 years of the platform, but still relies on one trial-based true marketing gambit: ClickBait. And generative AI tools bring it back in a big and surprising way.
For example, dozens of channels are using AI-generated thumbnails and fake quotes, using fake quotes from Sean's “Diddy” Combs trials to monitor viewers using viewer similarity and graphic language to aggregate viewers and profits. First reported by indicators and later shared Guardianaround 900 videos across 26 channels have generated around 70 million views over the past 12 months.
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Most of the channels sharing the so-called “Diddy Slop” rely on AI-generated narration as well as AI-generated narration to mislead misleading celebrities such as Brad Pitt, Will Smith, Joe Rogan, and even US waste general Pam Bondi. Most videos recirculate real trials and local news coverage, with only a few taking a step towards completely deep video. The faceless channel specializing in AI-generated ClickBait content has also taken over Tiktok, slipping both the platform's automated moderation tools, threatening to amplify a complex information landscape with misinformation and conspiracy.
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And despite the YouTube policy that prevents such videos from being monetized, it has proven to be a lucrative revenue generator. “If you say, 'Hey, how can I make $50,000 as quickly as possible?” Number one is like doing a fucking drug. [dealing]the two number two are probably starting a Diddy channel,” said Wanner Aarts, creator of YouTube, which creates AI-generated content. Guardian. In response to the indicator's report, YouTube said it had removed 16 channels and demoed several other channels.
The platform has struggled to deal with content recommendations, as well as the abundance of images and videos generated by the notable AI taking over the ad space. The AI-generated thumbnails have multiplied on the platform and recently reached a culmination of a massive rebound on YouTube giant Mr. Beast.
Roughly, the owner of YouTube and its company, Alphabet has leaned heavily towards generating AI for its own purposes, including Google Deepmind's VEO 2 and a new YouTube shorts video generator that combines AI-Powered Search Tool and recommendation engine for premium users.
