Generative AI is just starting to enter the video world, but several new features in Premiere Pro are taking things to the next level. Adobe has announced a number of generative AI video tools coming to its Premiere Pro video editing suite throughout the year. they are very nice.
The brand is working on expanding its proprietary AI model, Adobe Firefly. Adobe Firefly started as a text-to-image generator last March and quickly expanded its AI brand across several editorial media.
This time, Adobe plans to diversify and incorporate video generation capabilities into the model. While the technology is still in development, Adobe is working with companies that respect third-party generative AI models, such as OpenAI, Runway, and Pika, to bring a ton of best-in-class AI-based video editing capabilities to Premiere Pro. I am.
Premiere Pro generation AI using Adobe Firefly | Adobe Video
The video editing capabilities are aimed at professional-level video creation and production workflows and join Adobe's current Firefly model family, which includes images, vectors, designs, and text effects. New AI video editing features coming to Adobe Premiere Pro include:
- generative extend: Allows editors to add frames to a clip to make it longer. This is beneficial for timing and transitions.
- Adding and removing objects: Editors can easily select and delete or replace objects in the frame, such as changing an actor's clothing style.
- text to video: Editors can use text queries to generate media for Premiere Pro, including storyboards, B-roll, and live-action footage.
In addition to specific features, Adobe allows editors to choose the third-party model that best fits their footage within Premiere Pro. The brand will also tag media as AI-generated and include content credentials that identify what models were used to create the content.
“Adobe is reimagining every step of the video creation and production workflow to give creators new power and flexibility to bring their visions to life,” said Ashley Still, senior vice president, Adobe Creative Products Group. said in a statement.
“By embedding generative AI innovations deeply into the core Premiere Pro workflow, we are solving real pain points that video editors experience every day, while giving them more space to focus on their work,” she said. I added.
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