By Rosalyn Page
Companies of all sizes are leveraging generative AI to create content without the help of specialized video production knowledge, experience, or expensive equipment.
AI Video gives finance and accounting firms a powerful way to streamline video creation and create customized training, marketing, and reporting content at scale.
Innovations in Synthetic Media and AI Video
Synthetic media refers to images, videos, music, animations, sounds, and text that are digitally created or manipulated using AI or machine learning.
AI-generated video is a type of synthetic media that has found many uses in business.
Creating an AI-generated video is similar to creating a slide presentation that combines different elements such as text, graphics, and audio. AI-generated video platforms include Synthesia, elai, and Steve AI.
One of the innovative features of this technology is the ability to have an avatar or virtual presenter appear in the video. An avatar or virtual presenter is a ‘digital twin’ of a real person, based on the individual in a digital photo or someone from a video platform’s avatar library.
By embedding ChatGPT, you can generate scripts and other documents spoken by a virtual presenter within your video. It is important to note that this technology is underpinned by the understanding that humans drive and ultimately control the creation process.
content production
One of the great advantages of using AI technology to create videos is that they are highly customizable, so a single welcome video or report can be adapted for multiple languages or customized for different people. It’s something you can do.
Potential uses range from training materials, employee training, personalized sales pitches, welcome messages, and more.
“You can create your own avatar, duplicate your voice, enter text, and generate video content such as learning and development content or financial reporting videos,” said Vitalii Romanchenko, co-founder of Elai.io. I’m explaining.
For example, a sales department wanting outreach or email follow-up can tailor materials to the specific people receiving the video. Marketing is well suited for AI video, and video brochures, product descriptions, social media posts, blogs, and descriptions are all well suited to be realized in video format.
“By sending hundreds of personalized videos, you can increase your conversion rates and open rates because these videos are personalized,” says Romanchenko.
“Messages from CEOs and executive leaders can be created using avatar AI with personal messages and specific information for investors, internal teams, and customers,” he says.
It’s also easy to create AI video messages for candidates who have failed their job search. Large global businesses can easily translate these into different languages using culturally appropriate virtual avatars.
Accounting and financial applications
Beyond sales, marketing, and human resources, there are many applications of AI video for capturing accounting and finance-related content.
Training courses and professional development can be delivered in a video format that combines written, visual, and presenter-provided information.
Financial reports can be adapted to video with visuals of metrics and numbers, and even add narration and virtual presenters to explain the information in a more engaging style than a written report. These videos can also be customized for specific people or departments, and can include the director’s report as a personal message presented by a ‘digital twin’.
Instructional videos cover complex financial concepts and processes, such as filing taxes, saving on retirement savings, and planning for retirement, with graphs explaining how it all works, narrated by a virtual “talking head,” Infographics, charts can be used to break these down.
Balance sheet decipherment, forecasts, income and cash flow statements can also be visualized through short informative videos for different audiences and purposes.
Responsible use of AI
The technology is constantly improving and can generate AI videos with realistic avatars for almost any context or subject. This raises legal and ethical concerns.
For example, Synthesia is a member of the Content Authenticity Initiative (CAI).
Romanchenko believes there may come a time when AI video content will be required to be marked as “synthetic media” or “artificially produced.”
“In a few years there will be less differences between avatars and humans, so badges could become a way to identify synthetic media,” Romanchenko said.
Although this technology is not currently regulated, an AI Framework for Partnerships has been developed to promote responsible practices regarding the creation and sharing of AI-generated or modified synthetic media.
This is supported by AI video platforms such as Synthesia and D-ID, and you can see that professional platforms are committed to using this technology in the right way.
“Companies can rest assured that creating customizable, personalized videos at scale will not jeopardize their reputation and that they will have more options to connect with their customers, business partners and employees,” said Romanchenko. says.
