Last year, a company called Title6 caused ripples A photorealistic AI-generated character named Tilly Norwood is positioned as a performer with real-world Hollywood agents and claims to be able to compete with live actors.
Now, Tilly is back with a music video for her new song “Take the Lead.” The song depicts a virtual performer dealing with the pressures of fame.
What do you think?
good…
The lyrics directly address the challenges of being an AI character in a world where many people are openly hostile to AI creations. Tilly begins singing on a city rooftop, but soon sees her fame explode as dolls are made in her image and online commenters try to tear her down. The video moves into a fantasy sequence as the song accelerates into an attempt at an inspirational anthem. Imagine a warm-hearted Kelly Clarkson or Katy Perry with lyrics that make Taylor Swift’s confessional look like the work of Maya Angelou.
The overarching theme is that no matter what you think, Tilly and the AI are here to stay, despite the haters.
Example lyrics: “AI is not the enemy. That’s the key.” Yay!
So far, reactions have been mixed, ranging from the negative, with Variety calling the video “weird” to the Los Angeles Times saying it’s so bad that actors don’t have to worry about losing their jobs to the Tilly Norwoods of AI. According to Polygon, this video rebecca black friday Similar to Beyoncé’s formation.
Gizmodo put it more succinctly in the headline of an article about the video: “It sucks.”
One reason Tilly Norwood has drawn so much ire is that the character represents a larger battle in the entertainment industry over whether actors, directors, writers, and other creative workers will be replaced by AI. AI has been a major sticking point in multiple entertainment union strikes, and continues to spark debate over guardrails and copyright concerns as AI models evolve to produce increasingly realistic photos and videos.
Will Tilly’s creators release more music videos? Will the AI star respond to the backlash to his previous backlash video? stay tuned.
