AI-based marketing technology news and releases: June 13th

Who needs an AI-powered toothbrush? The good folks at Oral-B think so, and to find out, they've launched the Genius X. With an MSRP of $219, it “uses innovative artificial intelligence technology to recognise your brushing style and provide daily coaching for best results.”

Buyer bewareFour years ago, the company launched The Guide, a $230 toothbrush with Amazon Alexa built in, allowing users to “play music, hear the news, check the weather, control smart home devices, and order more brush heads by saying, 'Alexa, order Oral-B replacement brush heads.'” did it This method is no longer available after the company discontinued the Oral-B Connect app on February 15th of this year, making it impossible to set up Alexa on your toothbrush.

Here are this week's top AI-powered marketing technology releases, upgrades, and features—each of which makes more sense than adding AI to your toothbrush.

• Movable ink Da Vinci, an AI-native personalization solution, has added three new components: Creative IQ, which curates content based on each customer's tastes, preferences, and motivations; Messaging IQ, which optimizes the timing and frequency at which customers receive messages; and Performance IQ, a set of analytics and reporting tools on the effectiveness of creative assets, audience trends, and engagement metrics.
• Pinterest Ad Labs allows select brands to test new advertising tools; AI-generated Collages for Advertisers leverages personalized insights for interactive shopping via collages; Personalized Background Generation enriches product pins with lifestyle backgrounds; Pinterest Performance+ automates and optimizes campaign creation.
• SAP Emarsys The omnichannel marketing solution now includes an AI subject line generator, AI preheader generator, AI product finder, and a WhatsApp conversational messaging tool, allowing users to create message templates and designs, personalize and launch WhatsApp marketing campaigns.
• Qualitative Intelligence VoxQI now includes social sentiment analysis and brand risk management capabilities powered by NEC's semantic model technology, allowing it to identify and analyze hundreds of multi-channel videos, images and text in minutes to predict audience reactions while minimizing compliance and social risk.
• Intuit Mailchimp Launched Revenue Intelligence technology, an always-on system of forecasting and GenAI models designed to find opportunities to increase revenue. Capabilities include leveraging financial data from QuickBooks, forecasting revenue based on segments, targeting repeat purchases, content generation, and visualization of revenue through marketing funnels.
• GrowthLoop The AI-powered audience segmentation and discovery tool will be available as a Snowflake-native app in the Snowflake AI Data Cloud, allowing marketers to segment and activate customer data directly within Snowflake, aided by a generative AI engine that runs locally alongside the data.
• Night Market NEON is an AI-based analytics platform that allows you to plan, measure, and optimize your retail media investments on a single platform. You can access standardized measurement across your retail media network to evaluate campaign performance in real time, adjust investment allocations based on ROI results within the same program, and see the resulting revenue projections.
• Fast Simons Personalization AI embedding codifies shopper behavior by creating vectors that are fed into Fast Simon's AI models. Using these vectors, the AI ​​models predict what shoppers are looking for and deliver more relevant product recommendations, personalized search results, and personalized collections.
• Content Square The Experience Intelligence Platform connects four typically siloed analytical domains: Digital Experience Analytics (DXA), Digital Experience Monitoring (DEM), Product Analytics (PA) and Voice of the Customer (VoC). It also adds native AI-powered VOC to collect and validate feedback with replay sessions to quantify issues and prioritize improvements.
• MNTN MNTN Matched is a keyword-based audience builder for CTV and also includes GenAI capabilities to create marketing profiles for businesses, including MNTN Matched keyword suggestions.
• Jacquard It's a brand messaging solution, where brands can input tone of voice and specific creative brief requirements using proprietary AI tools and a computational linguistic team to generate messaging that reflects customer preferences.
• Semalts Designed to boost your Google rankings and increase website traffic, AutoSEO AI offers a suite of SEO services including SEO optimization and the ability to research and integrate high-performing keywords that generate traffic.