Openai is committed to giving copyright holders “more control” over character generation after the new app Sora 2 floods videos depicting copyrighted characters.
The SORA 2, an artificial intelligence-powered video generator, was released on invitations only last week. The app allows users to generate short videos based on text prompts. Last week's Guardian review of the AI-generated video feed showed copyrighted characters for shows such as SpongeBob SquarePants, South Park, Pokemon, Rick and Morty.
The Wall Street Journal reported last week that before Openai released SORA 2, it told talent agencies and studios if they didn't want to replicate copyrighted material by video generators.
Openai said that owners of Guardian content can use the “copyright dispute form” to flag copyright infringement, but individual artists and studios cannot opt out of blankets. Varun Shetty, Head of Media Partnerships at Openai, said:
On Saturday, Openai CEO Sam Altman said in a blog post that the company is “retrieving feedback” from users, rights holders and other groups, and that it will make changes as a result.
He said rights holders will be given more “fine-grained control” as well as how people use “additional controls” to share their likenesses on the app.
“We've heard from many right-handed sholders who are very excited about this new kind of 'interactive fan fiction' and believe this new kind of engagement will have a lot of value for them, but we want the ability (including at all) to specify how the character is used. ”
Altman said Openai “lets decide how to proceed with RightSholders,” and that there will be a “generation edge case” that will go through the platform's Guardrails.
He said the company “needs to make some kind of money” from the video generation, and he had already seen the platform generate more people than expected per user. He said this could mean payment to the rights holder to allow the character to be produced.
“An accurate model requires some trial and error, but we'll start soon,” says Altman. “Our hope is that a new kind of engagement is even more valuable than revenue share, but of course we both hope that it is worth it.”
He said there was a high rate of change, as in the early ChatGpt days, and there were “some good decisions and some failures.”
