In the promotional video, actress Michelle Yeoh talks about the changes to come as she walks through a busy urban landscape at night with her smartphone in hand.
“Every day, Qualcomm transforms the way we work, live and communicate, pushing the boundaries of technologies such as artificial intelligence,” she says.
This is a dramatic statement by Qualcomm, who are trying to tie the company to artificial intelligence in the minds of the market.
“Whether our technology is in smartphones, factories, robots or drones flying around Mars, our AI Horizontal Qualcomm Chief Marketing Officer Don McGuire said:
The technology Qualcomm brings to artificial intelligence is a digital platform based on the Snapdragon computer chip. Aaron Elkins is director of the Artificial Intelligence Center in San Diego. Qualcomm’s role in his AI is to provide devices that can operate his AI system in the real world, he says.
“AI is happening in our labs, with supercomputers and robots,” Elkins said. “It consumes a lot of power and can handle these algorithms, so Qualcomm is fit for the edge and really uses AI.”
McGuire said the practical use of artificial intelligence in common devices presents some difficult problems.
“People expect to get answers when they query ChatGPT, for example. Where are they coming from and where is it happening? It’s a data center located in ,” says McGuire.
The problem with that, he says, is that data centers don’t have the infrastructure or capacity to keep up with artificial intelligence as its use increases dramatically.
“So what really has to happen is that AI has to be hybrid, meaning that a certain amount of AI and behavioral algorithms have to happen on devices as well as in the cloud.”
That’s where Qualcomm comes in, according to McGuire. On-device artificial intelligence computing is what Qualcomm is effectively doing with his Snapdragon platform.
He adds that putting more AI computations on smartphones and laptops means better privacy and greater control. On-device AI applies not only to smartphones and laptops, but also to manufacturing programs and cars, he says.
One of Qualcomm’s products, called a digital chassis that includes driver assistance features, falls short of self-driving technology.
“We haven’t reached full autonomy yet, but we have a lot of driver assistance at levels 2 and 3 in vehicles that cost between $30,000 and $100,000. For example, detecting if you are sleepy or drowsy to determine if you need to stop the car for a cup of coffee, and that driving assistance is provided by our Snapdragon ride platform.”
Marketing computer chips for artificial intelligence can be difficult because the chip is not something that consumers care about. But McGuire said Qualcomm wants technology-minded consumers to recognize Qualcomm’s digital platform in everything from computers to cars.
“One day, as Qualcomm’s chief marketing officer, I hope that consumers will walk into a car dealership and ask, ‘Does this car have a Snapdragon?’” he said. said. “That’s ideal!”
