Adobe today announced the general availability of Adobe Experience Platform (AEP) Agent Orchestrators and six AI agents. The company has also announced the next release of Experience Platform Agent Composer for customizing and configuring AI agents based on brand guidelines and organizational policy management.
“These agents allow our customer experience team to take orders of magnitude uplevels of what they're doing,” says Daniel Sheinberg, senior director of product and strategy at Adobe Experience Cloud. “Maybe you're managing the journeys of dozens of customers right now. You should be able to manage hundreds of travel in the future.”
Adobe previewed agent orchestrators and many agents at Adobe Summit in March. Agent Orchestrators leverage semantic understanding of enterprise data, content and customer journeys to coordinate dedicated AI agents to deliver a targeted, immersive experience with built-in data governance and regulatory compliance. It is intended to help customers manage agents across Adobe's agents and third-party ecosystems.
