- An unprecedented collaboration across models, applications, agents, and infrastructure, the Adobe and HUMAIN partnership marks the beginning of a deep collaboration across HUMAIN Cloud, HUMAIN ONE, ALLAM, Adobe Creative Cloud, Express, Firefly, Acrobat, and Adobe’s digital marketing products.
- HUMAIN will be a strategic technology partner of Adobe Firefly Foundry, enabling companies to develop content-based, trained, and culturally aware models, delivering cutting-edge generative AI for the Arab world to over 400 million Arabic speakers worldwide.
- HUMAIN and Qualcomm will collaborate on the deployment of Qualcomm’s advanced data center AI solutions to perform diffusion-based image and video inference at scale, supporting the HUMAIN and Adobe partnership.
This pioneering partnership brings together a global creative and marketing software company and a leading sovereign AI company to build personalized generative AI models and AI-powered applications with a deep understanding of Middle Eastern culture and Saudi Arabia’s traditions, values, and religion. Together, the companies will develop a new generation of multimodal generative AI across audio, images, video, 3D, and digital twins, built on a foundation of authentic and culturally relevant datasets developed locally in the Arab world.
At the heart of this partnership is the fusion of HUMAIN’s “ALLAM” (Arabic’s first LLM), HUMAIN’s sovereign cloud and next-generation data center, and the Adobe Firefly Foundry model. Adobe Foundry will enable HUMAIN to create customized generative AI models specific to the Arab world and branded content for the companies it partners with. This combination will provide culturally relevant, historically grounded generative AI models that will be available to people around the world.
Across industries, these culturally intelligent and highly personalized models will unlock new frontiers of creative possibility. Potential use cases include:
- advertisement: Brands can finally create visuals and stories that reflect real Middle Eastern identities, traditions and environments, rather than generic global approximations.
- Movies and entertainment: Directors can generate historically accurate worlds, authentic local scenes, and characters that are true to location and culture, accelerating pre-visualization, ideation, and production.
- education: Students will be able to develop important creative skills such as digital communication, graphic design, video editing, and creative problem solving, which will enable them to fully contextualize historical events and linguistic materials, allowing them to create culturally grounded learning assets that have previously been impossible to generate at scale.
- Electronic games: Studios can build immersive worlds, culturally aligned stories, and realistic characters that resonate with regional gamers while raising global gameplay standards.
- Creating social media content: Creators can instantly create content that reflects their lived identities, from clothing to architecture to the nuances of language, reshaping the way millions of users express themselves online.
The generated AI content created from these new models is intended to reach millions of people through the Adobe creative, marketing, and document-based applications and tools they already use every day, including Adobe Acrobat, GenStudio, Photoshop, Express, Firefly, and Premiere. This has the potential to deliver creative intelligence that is more accurate, contextually relevant, and localized.
HUMAIN Chat allows users to generate culturally accurate creative output through natural Arabic conversations, and the models within HUMAIN Create power next-generation video, image, and 3D workflows with unprecedented scale and quality. With HUMAIN ONE, Adobe Experience Platform Agent becomes part of the HUMAIN Agent Marketplace, enabling autonomous content generation for government agencies, brands, production studios, and enterprises. At the same time, it aims to integrate Adobe products and services with HUMAIN’s own product ecosystem.
A key pillar of this partnership is the integration of HUMAIN’s first Arabic LLM, ALLAM, into Adobe’s global product suite. The companies are looking to integrate ALLAM, an Arabic language intelligence layer, across the Adobe Acrobat workflow, enabling deep, fluent, and culturally-based understanding of Arabic in some of the world’s most widely used productivity and content platforms.
In one of the strongest signs of Adobe’s commitment to the region, the company will become HUMAIN’s first global AI data center customer and leverage HUMAIN’s sovereign hyperperformance data center as part of its Firefly Foundry inference.
HUMAIN and Qualcomm will work together to deploy Qualcomm’s next-generation data center AI with AI200 and AI250 rack-level solutions to perform diffusion-based image and video inference at scale. This infrastructure supports HUMAIN and Adobe’s partnership to accelerate the transition to AI models specifically optimized for adoption. HUMAIN believes the future of images, video, and immersive content requires new architectures designed for real-time, ultra-low-latency creative generation. HUMAIN and Qualcomm are collaborating to deploy data center AI solutions and usher in the next era of global creative AI.
Leadership commentary
Tarek Amin, HUMAIN CEOsaid:
“Together with Adobe, we are building new creative intelligence that understands our language, values, heritage, and future. By adding Qualcomm to our collaboration, we are redefining the silicon that powers the next era of generative AI. Together, we are leading the development of creative AI for a new global era.”
Shantanu Narayan, Adobe Chairman and CEOsaid:
”AI will make creative expression more impactful and accessible than ever before, opening new possibilities for creators and businesses in the Arab world and around the world. Adobe’s leadership in creativity and AI innovation, combined with HUMAIN’s cultural intelligence and hyperscale infrastructure, will have a major impact in the region and beyond.”
Cristiano Amon, President and CEO of Qualcomm, said:
“Adobe’s creative leadership and HUMAIN’s AI infrastructure are accelerating the next era of culturally intelligent generative AI. Leveraging Qualcomm’s energy-efficient AI200 and AI250 advanced data center solutions, HUMAIN will deliver large-scale linguistic and multimodal AI, including diffusion-based image and video inference. Empowering millions of content creators with the flexibility to deploy inference workloads and scale seamlessly from the cloud to devices.”
Press contact:
Hana Nemec, Humane
pr@humain.com
Taylor Bennett, Adobe
adobepr@adobe.com
About Human
HUMAIN, a PIF company, is a global artificial intelligence company offering full-stack AI capabilities across four core areas: next-generation data centers, hyperperformance infrastructure and cloud platforms, advanced AI models including the world’s most advanced Arabic LLM built in the Arab world, and innovative AI solutions that combine deep sector insights with real-world execution.
HUMAIN’s end-to-end model serves organizations in both the public and private sectors, unlocking exponential value across all industries, driving transformation and empowering capabilities through human-AI synergy. With a growing portfolio of sector-specific AI products and a core mission to advance IP leadership and talent excellence around the world, HUMAIN is designed for global competitiveness and country differentiation.
www.humane.com
Human: Forward-Looking Statements
This press release contains forward-looking statements that are based on current expectations and assumptions. Actual results may differ materially due to uncertainties. HUMAIN undertakes no obligation to update these statements.
About Adobe
Adobe is changing the world through digital experiences. For more information, please visit www.adobe.com.
ADOBE: Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of applicable securities laws, including statements relating to Adobe’s global strategic partnerships to build tailored AI models and AI-powered applications, new, enhanced or future AI and product capabilities, innovations and offerings, and expected benefits from Adobe. Each forward-looking statement that Adobe makes in this press release involves risks, uncertainties, and assumptions that are based on information available to Adobe as of the date of this press release. Such risks and uncertainties, many of which involve matters beyond Adobe’s control, could cause actual results to differ materially from those contained in these forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to: Issues related to the development and use of AI. unable to compete effectively; damage to our reputation or brand; failure to realize the expected benefits of investments or acquisitions; interruptions or failures in the service of our information technology systems or by third parties; security incident. our inability to effectively establish, manage and maintain key third party business relationships; risks and adverse macroeconomic conditions associated with being a multinational company; Complex sales cycle. failure to recruit and retain key personnel; litigation, regulatory investigations and intellectual property infringement claims; changes in and compliance with global laws and regulations, including those related to information security and privacy; failure to protect our intellectual property; Tax changes. Complex government procurement processes. risks related to the volatility or timing of revenue recognition from our subscription products; Fluctuations in foreign exchange rates. Impairment expense. our current and future debt obligations; A devastating event. fluctuations in our stock price; Further information regarding these and other factors is discussed in the section titled “Risk Factors” in Adobe’s most recently filed Annual Report on Form 10-K and Adobe’s most recently filed Quarterly Report on Form 10-Q. The risks described in this press release and Adobe’s filings are:
About Qualcomm
Qualcomm is relentlessly innovating to deliver intelligent computing everywhere, helping the world tackle some of its most important challenges. Our proven solutions are driving transformation across major industries, and our Snapdragon® branded platforms power exceptional consumer experiences. Building on nearly 40 years of leadership in setting industry standards and creating era-defining technology breakthroughs, we deliver cutting-edge AI, high performance, low-power computing, and unparalleled connectivity. Together with our ecosystem partners, we enable the next generation of digital transformation to enrich lives, improve business, and advance society. At Qualcomm, we engineer human progress.
Qualcomm Incorporated includes our licensing business, QTL, and the majority of our patent portfolio. Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, together with its subsidiaries, operates substantially all of our engineering and research and development functions and substantially all of our products and services businesses, including our QCT semiconductor business. Snapdragon and Qualcomm branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Qualcomm patented technology is licensed from Qualcomm, Inc.
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