Adobe announced Monday in a new tab that it is in the early stages of allowing the use of third-party generative artificial intelligence tools, such as OpenAI, within its widely used video editing software.
Adobe's Premiere Pro app is widely used in the television and film industry. The San Jose, Calif., company plans to add his AI-based capabilities to the software this year. For example, the ability to fill in parts of a scene with AI-generated objects or remove distractions from a scene without tedious manual steps from the video. Editor.
Both of these features rely on Firefly, an AI model that Adobe already has in its Photoshop software for still image editing. In competition with OpenAI, Midjourney and other startupsAdobe has sought to differentiate itself by training data on its Firefly system, for which it has full rights, and by offering redress to users against claims of copyright infringement.
But Adobe also announced Monday that it is developing ways for users to generate and use videos within Premiere Pro using OpenAI and third-party tools from startups Runway and Pika Labs. The move could help Adobe, whose stock has fallen about 20% this year, address concerns on Wall Street that its AI tools for generating images and videos put its core business at risk.
Deepa Subramaniam, Adobe Vice President of Product Marketing Regarding Creative Professional apps, Adobe said it has not yet determined how revenue from third-party AI tools used in its software platform will be divided between Adobe and external developers.
However, Subramaniam issued a warning if Adobe users are not using Adobe's “commercially safe” AI model, saying that all videos produced in Premiere Pro must not be made using any AI technology used in its creation. It was stated that it would be clearly shown whether the
