Adjust InSight helps marketers make privacy-first, data-driven, and ROI-driven decisions.
San Francisco, April 17, 2024 /PRNewswire/ — Today's leading measurement and analytics company adjust announced Insightis a machine learning and AI-powered measurement solution that provides marketers with a data-driven lens to evaluate campaign effectiveness. With the introduction of Adjust's InSight, a marketer can now benefit from incremental analytics to measure the impact of specific marketing activities, such as increasing budget, on her ROI. This allows marketers to easily analyze these marketing efforts against target KPIs, identify whether they are driving incremental impact, cannibalizing organic, or ineffective, and make positive decisions about ROI. can do.
Testing to validate budget increases using InSight
Testing to validate budget increases using InSight
“As our industry moves toward more privacy-focused and aggregated measurement approaches, marketers face even more complex challenges in understanding the true impact of their efforts,” he said. Stated. katie madding, Chief Product Officer at Adjust. “This new era demands new, innovative approaches that unlock true visibility. Without it, campaign optimization and budget allocation become a guessing game, and marketers are forced to Relying solely on accurate measurements can lead to significant misunderstandings.
Incremental analysis enhances marketers' current measurement toolkit by revealing the true value behind new advertising channels, campaigns, budget changes, and seasonality not offered by other marketing efforts can. Powered by InSight – Adjust’s first Recommendation-driven solutions – Marketers can take advantage of:
- Synthetic control group Eliminate data variables and leave the heavy lifting to reconciliation.
- incremental model It is highly adaptable and takes into account many external variables such as seasonality.
- simplified chart Turn advanced analytics into easy-to-read results.
- Intuitive setup This allows marketers to easily run as many experiments as they like and get results within minutes.
“At Adjust, we are committed to delivering next-generation solutions that answer the most important question on marketers' minds: 'Are my campaigns having a positive impact on my business?'” said Madding. added. “Thanks to InSight, marketers are no longer in the dark. Our models can accurately predict 'what would have happened if this marketing activity had not been done,' and the level of accuracy He reached 95%, which is the highest on the market.
Adjust's powerful incrementality solution is in early access and has been carefully tested and refined with the help of existing customers. During this period, Adjust gathered valuable feedback and insights to fine-tune the product to meet the exact needs of the market.
“Adjust's incremental measurements have given us insights into optimizing our iOS campaigns that we once thought were impossible,” he said. Jay Christian, Performance Marketing Manager at Pret A Manger. “Their machine learning models do the heavy lifting and analyze historical aggregate data, making insightful results and advanced incremental metrics available at the push of a button.”
Visit Adjust's InSight page For additional information. Download to learn more about incrementality analysis and how to take the guesswork out of marketing measurement. The essential guide to incremental analytics for mobile marketers.
About adjustment
adjust, AppLovin (NASDAQ: APP) companies are trusted by marketers around the world to measure and grow apps across platforms, from mobile to CTV and more. Adjust works with companies at every stage of app marketing, from fast-growing digital brands to brick-and-mortar businesses releasing their first app. Adjust's powerful measurement and analytics give you the visibility, insight, and critical tools to drive better results.
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