Google has adopted 'Agent Shopping' which allows users to easily make purchases through the Gemini app and AI mode.
UCP establishes a common language for agents and systems to work together across consumer surfaces, enterprises, and payment providers. Therefore, UCP allows all agents to easily interact, rather than requiring a unique connection for each individual agent.
Google today universal commerce protocol (UCP) as an “open standard for agent commerce.” Learn about product discovery, purchase, and support.
UCP was co-developed with industry leaders like Shopify, Etsy, Wayfair, and Target, and is endorsed by more than 20 companies across the ecosystem, including Adyen, American Express, Best Buy, Flipkart, Macy's, Mastercard, Stripe, The Home Depot, Visa, and Zalando.
Google uses UCP in Gemini apps and AI mode. New checkout feature. If the response includes a list of eligible Google products (from a US retailer),[購入]Tap to start the process. This may include creating an account with your store and directing you to checkout. The final Confirm Order page is pre-populated with your payment method (Google Pay) and shipping information (Google Wallet). Purchases with PayPal will be available soon.
Retailers remain the seller of record and can customize integrations to suit their specific needs, all while capturing sales and avoiding cart abandonment.
This will be expanded globally “in the coming months,” adding features like “finding related products, applying loyalty benefits, and powering your custom shopping experience on Google.”
In AI mode, Google continues to test ads. direct offer This feature “enables advertisers to present exclusive offers to shoppers who are ready to buy.” In product listings, direct offers will appear as “Sponsored Deals.”
Imagine searching for “I'm looking for a modern, stylish rug for my high-traffic dining room. I host dinner parties often and want something that's easy to clean.” Google already ranks the most relevant products to meet your search criteria. But often people are ready to buy only if there is a good deal. Currently, associated retailers also have the opportunity to offer special discounts. This allows you to get better value and helps retailers close sales.
In today's final announcement, business agent Google search. Appearing as a “chat” button when searching for participating retailers, this “virtual sales associate…can answer product questions in the brand’s voice.”
This starts tomorrow “with retailers like Lowe's, Michaels, Poshmark, and Reebok.”
In the coming months, you'll be able to train agents based on data, access new customer insights, provide relevant product offers, and enable direct purchases, including agent checkout, within experiences.
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