- Now available for users in the UK and Ireland.
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Spotify new AI-powered features Spotify DJ is now available to paying users in the UK and Ireland.Co-developed with a voice technology company Sonantic and AI laboratory Open AISpotify DJ is designed to give you a more personalized listening experience. But AI has been around for some time, powering Spotify’s powerful recommendation algorithms, but how is this feature built? Combined. The former is best defined as AI that generates content, whether it’s an image like DALL-E or text like ChatGPT. Sonantic is a text-to-speech tool that delivers generated information in a human-like voice. (here a simple video In this case, Spotify’s “DJ” is the voice of staff member Xavier “X” Jernigan. In practice, Spotify DJs recommend song lineups based on what the user is listening to at the time, which is nothing new for Spotify. The new part is the commentary. This can range from contextual information to comments like “The next song is…”. So the term ‘DJ’ is a bit of an overstatement, as there is no mixing going on. “For me, the joy of listening to a DJ set is less about being spoken to than about the seamless journey,” says New York-based promoter Ashley Hefnawi, AKA Myyuh. Long time Spotify user. “And there’s no beat-matching or transitions, so it’s not really seamless.” sometimes even give “What I love about this new feature is that it gives you some musical context, such as historical tidbits and details you didn’t know about an artist’s inspiration,” says Jung, a researcher at Water & Music.・Lenny Skolnik, who makes music as Spielberg, said: However, for passive listeners, the commentary may be offensive. “But the voice itself is easily distracted, so it’s unlikely to last long,” added Skolnik. Many of the users interviewed for this article said they would have preferred the ability to blend tracks instead of voice-driven adaptations of his current Spotify algorithm. “The selection was great, but I don’t know what it’s going to be used for, since it’s just accessing playlists,” Hefnawi said. Most of the recent innovations around AI target creators rather than consumers, so it’s worth noting that Spotify is the first major DSP to launch such consumer AI tools. This is an important advance in itself. Not only does Spotify have a head start, but it also has significant advantages considering the amount of data available for training intelligence models. (according to forbesSpotify market leader AI has the ability to revolutionize music production, especially voice models like Sonantic and Holly+, which provide creative solutions for producers and podcasters. To date, he has invested over $5 billion in over 300 generative AI startups (ranging from audio, visual, text, etc.).But according to water and musicof research, only 5% of this funding went to music-related tools (Splice, LANDR, Audioshake, etc.). The report concludes that “artists are more interested in AI as a promotional aid, such as a marketing tool, than as an audio creation tool.” W&M researcher Skolnik said, “That means creating visual assets such as graphics and video, which essentially means spending less time on promotion and more time on making music. “We will continue to do so.” The demand for AI as a consumer discovery tool remains uncertain. As these tools progress, their most interesting use may be in conjunction with human tastemakers such as DJs. “Don’t think of it as a direct competition between AI and creators,” Hefnawi said. “One thing never replaced the other, and it shouldn’t.”
