Michael Dell explains how AI is reimagining business to “zero the cost of cognitive power”

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Orian Johnson

“If you have a lot of data and you’re not using AI, it’s wrong,” Dell Technologies CEO and founder Michael Dell told CRN.


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Just as many tech-savvy caregivers are tasked with bedtime these days, Michael Dell has come up with a novel way to help his grandchildren fall asleep. He used his AI to write bedtime stories, he told his CRN.

And the same AI servers that have spun Dell’s needs into a story worth telling are the most compute consumers within Dell’s Infrastructure Solution Group (ISG) division that sells hardware to data centers. he said.

“The fastest growing workloads in our ISG business are those driven by AI and machine intelligence,” Dell told CRN. “That’s been true for a while. And this kind of generative AI, large language models, accelerates that.”

Dell says AI’s potential to improve Dell’s business extends to how the company addresses customer issues and employee questions, giving business leaders the ability to extend knowledge to employees across the enterprise. said.

“If you think about a business like ours. Let’s say we sell hundreds of millions of products all over the world. Customers use them. When we reach out to , or reach out to our partners, they’re basically repeating answers to questions that have arisen in the past,” Dell said. “So if you have a tool like this and you can get the best answer for that person more accurately, think of it in the context of any activity going on in any company. It’s a massive release of power and productivity.”

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Solutions providers such as Simnet, an Ontario-based MSP and public cloud provider, leverage intelligent ticketing and helpdesk systems to help technicians find customer answers faster said.

Ted de Vos, CEO of Ontario-based Dell partner Simnet, said: “You can do some speech recognition along the way, and the AI ​​will turn that into some kind of text so you can respond better. We can explore our knowledge base and predictively share relevant KBs so people don’t waste time searching.”

Dell said it expects to hear more about how Dell Technologies is using AI at the Dell Technologies World show in May.

“I think this is incredibly exciting and interesting technology,” said Dell. How can we make every team more productive? “

As for what this looks like for solution providers, companies such as Australia-based Pia and Syosett and New York-based CrushBank have been touting the benefits of AI to MSP workload gross margins for years. I was.

Aron Hardy-Bardsley, CTO of Pia, said: “For her end customers, it increases productivity by reducing downtime caused by roadblocks and obstacles, training and knowledge gaps.”

Pia takes hundreds of questions received by MSP help desks over the years and uses them to triage inbound requests and automate technical tasks within the MSP ticketing platform. Meanwhile, CrushBank built a machine learning model that understands tickets (help requests that MSPs receive at their help desk).

The company’s CTO, David Tan, has used it to streamline the help desk of his own MSP, CHIPS Technology Group, by as much as 70%. His CHIPS, his MSP based in Syosset, NY, was acquired by IT Solutions last year.

“There is nothing more important than getting the right answer the first time quickly and easily,” says Tan. “This allows them to focus on the tasks that matter. It gives confidence to an organization that helps with everything from job performance to job satisfaction. You can’t run a well-behaved, profitable, and growing organization if you don’t have confidence.”

Dell said its rapidly advancing open-source large-scale language models run on Dell infrastructure. The company has just introduced PowerEdge servers supporting eight He Tensor Core H100 NVIDIA GPUs used to process AI models, he said.

“We were the first in the industry to offer it. Customers are now spinning them up to create that kind of functionality,” Dell said. So you don’t need this to write poetry or teach Super Bowl winners, you want it to do something for your bank, so it’s actually easier So if you train with all this information, your employees will be more productive, they will be more successful and you will be better at whatever you are trying to do. That’s kind of the plot, and we’re looking at it, and that’s why these AI workloads are the fastest growing part of ISG’s business.”


    Learn about Orian Johnson

Orian Johnson

O’Ryan Johnson is a seasoned news reporter. He’s been covering his CRN data center his beats and hopes to hear from his channel partners on how to improve his coverage and write the stories they want to read. He can be contacted at ojohnson@thechannelcompany.com.




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