Powered by Omni, the platform expands Omnicom's intelligent content offering.
Omnicom today announced the launch of ArtBotAI, a next-generation intelligent content platform powered by Gen AI large-scale language models.
ArtBotAI solves a common CMO dilemma: efficiently optimizing creative digital content at scale without sacrificing quality. ArtBotAI's intelligent content orchestration platform: Generation AI Model Powered by Omni, the platform unifies clients' digital assets to create and deliver high-quality personalized experiences.
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“Elegance with a sense of scale. That was the original idea behind ArtBotAI,” he said. Paolo Yubienco“Brands want customized content at scale, but content studios and one-off tools slow them down, cost them money, and compromise quality and performance when they try to do more,” said Jonathan McClellan, chief technology officer at Omnicom. “Until now, there has never been a core product that could unify creative assets, templates, MarTech, AdTech, AI, and first- and third-party data. ArtBotAI replaces a cluttered ecosystem with something simple, beautiful, and powerful to serve our clients' content needs.”
ArtBotAI's footprint North AmericaLATAM, EMEA, APAC. Alisa HansenChief Product Officer, will lead ArtBot and oversee the global expansion of ArtBotAI.
“Our clients want to maximize not only the value of their content, but also the precision and performance of their media investments,” said Hansen. “This meticulously crafted service enables them to do just that. Adapting to existing client technology, ArtBotAI, powered by Omni, uses creative engineering to deliver the highest quality augmented content and provide a 360-degree view of content performance.”
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The next version of ArtBotAI will incorporate Gen AI capabilities into the platform to increase efficiency and effectiveness in assembling content digital assets for clients. Gen AI capabilities are provided by LLM, housed within Omni, and are the result of enterprise-level partnerships with Adobe, Amazon, Getty, Google, Microsoft (OpenAI), and others.
The development is part of Omnicom's strategy to incorporate Gen AI into all aspects of its business to make employees more effective, drive operational efficiencies and deliver transformative outcomes for its clients.
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