YouTube now lets you file complaints about videos that use AI-generated images and audio

YouTube is introducing a new policy that allows users to request the removal of AI-generated content if it contains images or voices that resemble real people.

The changes are aimed at protecting privacy and preventing the misuse of others' images. The platform will assess whether a video is altered, synthetic or publicly available, and factors such as the identifiability of the person in question, the presence of parody or satire, and whether it features public figures or celebrities will also be taken into account.

YouTube asks the alleged infringer to respond to the complaint within 48 hours. If the content is removed within this time frame, the complaint will be closed. If it is not removed, YouTube will review it. Additionally, YouTube will also look into “sensitive behaviors,” such as crime, violence, and the endorsement of products or political candidates.

This innovation concerns invasion of privacy and requires direct appeal from the parties, except in cases involving minors or deceased persons who do not have access to a computer.