Artificial intelligence (AI) takes center stage in our latest IBC365 tutorial series, where we look at how the technology is being deployed across the media and entertainment (M&E) industry and delve into two current applications in streaming and production.
The widespread adoption of AI technologies is creating huge opportunities for the M&E industry, but many companies struggle to navigate the complexities of implementation effectively. These short tutorials provide a glimpse into how organizations are using and piloting AI today, as well as a look into the future to help identify and develop a strategy for adopting the technology.
Episode 1: Maureen Carr, Partner at Arthur D. Little
In this tutorial, Maureen Kerr explores Generative AI (GenAI) and the enormous impact it will have on the media and creative industries. Using recent examples from prominent media brands, she delves into the state of GenAI experimentation, the technology behind it, and the challenges and opportunities it presents.
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Episode 2: Anshul Kapoor, Head of Media Solutions, Google Cloud – The Importance of Personalization in Media
Anshul Kapoor discusses the challenges and nuances of content discovery on streaming platforms and how media companies can use AI to better personalize content to audience needs. Viewers will gain an understanding of how personalization at scale can be achieved through improved recommendations and search.
Episode 3: Rich Welsh, SVP of Innovation at Deluxe – Gen AI in Action – Deep Fakes Deep Dive
Deepfakes are all around us, with major elections around the world causing a spike in their prevalence. But how can this technology be put to good use in film and TV? In this episode, we explore the current state of GenAI in video and practical applications, digging into voice cloning, AI-assisted dubbing, and lip synthesis.
In case you missed it…
Episode 1: Rebecca Del Tufo, Co-Founder and Director of ScreenCraft Works
ScreenCraft Works' cross-border mentoring scheme offers structured career development with an international perspective to enrich your career in film, TV and online work.
The scheme matches under-represented production and post-production talent with international mentors to share knowledge and experience, expand employment and peer-to-peer networks, and bring new cultural perspectives to the mentor group’s local and international productions.
In this tutorial, Rebecca del Tufo, co-founder and director of Screencraft Works, explains the what, why and how of mentoring. You'll gain a deeper understanding of how to set up a mentoring scheme and what it involves, and learn how this process supports and impacts the industry.
Episode 2: Lawrence Clark, Chairman of the Board of TripleC – TV Access Project
Launched in August 2022, the TV Access Project (TAP) is a coalition of ten of the UK's largest broadcasters and streamers committed to working together to bring about real, permanent structural change in the TV industry to ensure access for disabled talent.
TAP's vision is for a fully inclusive television industry by 2030 – one where barriers are removed, fairness is achieved and no disabled talent is excluded. At its heart, TAP is an ambitious co-creation between disabled people and the industry at large, with the aim of delivering sustainable solutions with buy-in from all.
In this tutorial, Triple C Chairman Lawrence Clark Learn what TAP is and the 5 A's that help ensure full and equal inclusion of talent with hearing loss, physical disabilities, and neurodevelopmental disabilities.
Episode 3: Calculating, reducing and improving biodiversity impacts – BAFTA Albert
In September 2023, BAFTA Albert launched a new biodiversity guide aimed at reducing the impact of production activities and exploring ways to operate with respect for nature.
Featured Kirsty Silla, Sustainability Consultant, AlbertThis tutorial is designed for anyone working in the film industry who wants to reduce their impact on biodiversity in all areas of production, from planning to props.
Also available:
Esports Tutorials
IBC365 has launched a series of short tutorials from speakers from Staffordshire University's expanded £2.9m Esports department on the growth of esports, the future potential of broadcast solutions and the cutting edge technology being used in the University's brand new arena.
Esports: Episode 1: Where Are They Now?
Phil Cook, Lecturer in Esports at Staffordshire University, looks back on esports' humble beginnings, through to the defining turning point of esports in the 1990s and its rapid development in the 2000s.
read more: New IBC365 tutorial covers the most impactful topics
