Apple users will soon have access to artificial intelligence tools on their iPhones.
Apple announced a partnership with OpenAI, the developer of ChatGPT, on Monday.
“Our unique approach combines generative AI with a user's personal context to deliver intelligence that is truly useful. And then it gives users access to that information in a completely private and secure way, helping them do the things that matter most to them,” Apple CEO Tim Cook said in a press release.
The new suite of tools will be powered by Apple Intelligence and will also include new features for Siri.
For example, Siri will be able to remember photos you took on your phone years ago or give you the right answer when you ask about a loved one's flight time.
It can also prioritize emails in your inbox and create summaries of your voice recordings.
“Everything becomes much easier, much more scalable, and much more personalized to the user, learning from their data and their behavior and allowing them to experience and see things that are relevant to them,” said Alon Yamin, CEO and co-founder of Copyleaks, an AI content detection software company.
While Apple has highlighted the privacy and security aspects that come with integrating its new AI operating system, not everyone is on board with the change.
“The main issues, or the main risks, with generative AI have to do with privacy, security and having full control over the content,” Yamin said.
Elon Musk also expressed concern about Apple's announcement, writing in an X post that “If Apple integrates OpenAI at the OS level, Apple devices will be banned at my company.”
Musk also said visitors will have to check in their Apple devices at the entrance.
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Experts said many questions remain about the finer details of how AI will be integrated into our daily lives.
“Transparency around generative AI will make it easier for us as users to trust these technologies,” Yamin said.
“What we're going to see more of in the coming months and years is regulation first and foremost. We're already seeing discussions about that,” he said.
