WhatsApp It introduced artificial intelligence tools designed to help businesses sell products and services using apps.
Tools MetaThe Meta-owned messaging and Voice over Internet Protocol (VoIP) app will enable businesses to use AI to answer frequently asked questions from shoppers and create ads that will run on the Meta-owned platform. Instagram or FacebookIn an announcement on Thursday (June 6), WhatsApp said it will follow up with customers to remind them about items they have left in their cart or offer discounts on products they are considering purchasing. Blog Post.
“We believe AI tools can help businesses give people the help they need and help them discover new products and services,” WhatsApp said in a post.
WhatsApp also begins rolling out Meta-validated To WhatsApp Business According to the post, the app is now available in Brazil, Colombia, India and Indonesia.
According to the post, businesses that register their information with Meta will receive a Meta Verified badge, impersonation protection, enhanced account support from Meta, and the ability for employees to use WhatsApp on multiple devices.
“We look forward to expanding this important service to even more businesses and countries soon,” WhatsApp said in a post.
The third new tool WhatsApp announced on Thursday was the ability for consumers to call large businesses on the platform with one tap, designed to make it easier for consumers to switch from a text conversation to a voice call, for example when they have a more complex question.
“We've just started testing this feature and plan to expand it to more businesses in the coming months,” WhatsApp said in a post.
The meta is evolving artificial intelligence The company has launched its Meta AI assistant across platforms, making it available for free on Facebook, Instagram, WhatsApp and Facebook, with plans to continue in the future. Messenger.
“we Several “We have a range of AI services, from AI assistants, to augmented reality apps and glasses, to APIs that help creators engage with their communities and fans, and ultimately a business API that we expect all companies on our platform will use,” Meta CEO said. Mark Zuckerberg The company said this during its quarterly earnings report on April 24.
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