Leading website builder Wix has announced the release of generative AI creation features for its mobile app platform.
This new feature leverages the power of AI to enable users to build, manage and grow their digital presence through a simple conversational experience, removing the skills barrier that many businesses face, especially small and medium-sized businesses.
Wix says that by describing the app's intent and goals, users can generate uniquely designed, fully customizable applications for both major mobile platforms, iOS and Android, with no coding experience required.
Wix-generated AI mobile app builder
Wix uses the information users share in its conversational AI tools to generate a branded mobile app customized to the needs of their business, building a solid foundation even for those with no coding or app-building experience.
From there, users can customize the app by tweaking sections, widgets, design, theme, etc. The tool also has a built-in preview feature, allowing low-code and no-code developers to check the user experience before publishing to the App Store or Play Store.
“Users can now create a custom native mobile app by simply describing their goals and vision using an AI chat experience, and the AI does the work,” said Noa Eiland, head of mobile apps at Wix.
“We're excited to extend our AI tool suite to mobile by bringing AI to our native mobile app builder.”
Apps created using the mobile app builder come with full ownership, including branding in the App Store and Play Store. Wix also supports the submission process to Apple and Google with automatic version updates and new feature releases.
Wix includes a mobile app builder as part of its Premium Branded Apps plan, with prices starting at $99 per month.
