TikTok announced Thursday that it will begin using technology generated by artificial intelligence (AI) and aimed at helping label images and videos uploaded to the video-sharing service.
TikTok has announced that it will adopt “Content Credentials,” digital watermarks that show how images were created and edited. Content Credential technology was led and developed by Adobe (ADBE.O), but it can be used by other companies and has already been adopted by companies such as ChatGPT creator's OpenAI.
Researchers have expressed concern that AI-generated content could be used as misinformation to interfere with this fall's U.S. elections. TikTok was already part of a group of 20 tech companies that signed an agreement pledging to fight this earlier this year.
YouTube, which is owned by Google, and Meta Platforms, which owns Instagram and Facebook, have also said they plan to use Content Credentials.
For the system to work, it requires both the maker of the generative AI tools used to create the content and the platform used to create the content.
When distributing content, both parties must agree to the use of industry standards.
For example, when a user generates an image using OpenAI's Dall-E tool, OpenAI attaches a watermark to the generated image. When a marked image is uploaded to her TikTok, it will automatically be labeled as her AI-generated.
TikTok, owned by China's ByteDance, has 170 million users in the United States, and recently passed a law requiring it to sell TikTok to ByteDance or face a ban. . TikTok and ByteDance have filed suit to block the law, claiming it violates the First Amendment.
TikTok already labels AI-generated content created using tools within the app, but the latest move means the labels will also apply to content generated outside of the service.
“We also have a policy that prohibits unlabeled Realistic AI, so if Realistic AI (generated content) appears on our platform, we will remove it as a violation of our Community Guidelines,” the company said. said Adam Presser, Director of Safety. TikTok said in an interview.
