In the ever-evolving world of music, Sapura is one of those artists who enjoys tackling every challenge head-on. Recently, in an exclusive interview with ETimes, Sapura delved into various aspects of his latest endeavor. He also revealed his creative process and the challenges he faced. Excerpt from interview:
Speaking about his latest song, “Booty Beauty,'' which was recorded and filmed as part of the feature film Dead of Night, he said: Tripati and Ara Torosian are two people I love working with. '' He described a seamless collaboration with the film's writer and director, who suggested incorporating the song into the story.
Photographed at a country bar in Apple Valley, California, Sapura describes a unique experience that combines Hinglish lyrics with a Western feel. Despite his initial skepticism, he observed that “no one understood it, but everyone danced to it.”
Sapura emphasized the harmonizing power of music across cultures, especially in comedic scenes in which his character, the Hindi rapper Ravi, entertains a primarily Western audience.
Additionally, drawing inspiration from Mark Randolph's book It Never Works, Sapra emphasized the importance of trusting your creative instincts. He said: “From all of this, I learned that I have to trust my ideas. What excites me, what makes me dance, what makes me pop, and I usually trust that. I I'm lucky that I have a great group of musicians that I work with and they bring their ideas to the table.''I accept all criticism and advice and don't question it too much. ”
Reflecting on the audience's reception, Sapra emphasized that artistic success is unpredictable. “If I like it, the audience will definitely like it in the end,” he asserted.
Last but not least, discussing the future prospects of music, Sapra predicted transformative changes brought about by artificial intelligence (AI). “AI will eventually disrupt the music industry,” he speculated, predicting a paradigm in which digital tools replace traditional roles in music production.
But Sapura also acknowledges the enduring appeal of live performance, suggesting a renewed appreciation for authentic, unfiltered artistry. “In a few years, live performance will be appreciated more. Live theater and live music will come back because people will start to see the difference. It will also be an era of survival of the fittest. And many will turn away from music. So the strong will remain. And, more importantly, the best of the best will shine, with a unique, honest and authentic presence. Those who have will have an easy time,” he concluded.
Speaking about his latest song, “Booty Beauty,'' which was recorded and filmed as part of the feature film Dead of Night, he said: Tripati and Ara Torosian are two people I love working with. '' He described a seamless collaboration with the film's writer and director, who suggested incorporating the song into the story.
Photographed at a country bar in Apple Valley, California, Sapura describes a unique experience that combines Hinglish lyrics with a Western feel. Despite his initial skepticism, he observed that “no one understood it, but everyone danced to it.”
Sapura emphasized the harmonizing power of music across cultures, especially in comedic scenes in which his character, the Hindi rapper Ravi, entertains a primarily Western audience.
Additionally, drawing inspiration from Mark Randolph's book It Never Works, Sapra emphasized the importance of trusting your creative instincts. He said: “From all of this, I learned that I have to trust my ideas. What excites me, what makes me dance, what makes me pop, and I usually trust that. I I'm lucky that I have a great group of musicians that I work with and they bring their ideas to the table.''I accept all criticism and advice and don't question it too much. ”
Reflecting on the audience's reception, Sapra emphasized that artistic success is unpredictable. “If I like it, the audience will definitely like it in the end,” he asserted.
Expanding
But Sapura also acknowledges the enduring appeal of live performance, suggesting a renewed appreciation for authentic, unfiltered artistry. “In a few years, live performance will be appreciated more. Live theater and live music will come back because people will start to see the difference. It will also be an era of survival of the fittest. And many will turn away from music. So the strong will remain. And, more importantly, the best of the best will shine, with a unique, honest and authentic presence. Those who have will have an easy time,” he concluded.
