In summary, the bot solved five important questions. The terminology used in the original article is used here.
trust: “Many agents acknowledge that some of their colleagues do deserve stereotypes,” Bott said.
communication: “Delays and poor communication are common complaints, especially with online agencies.”
Suspicious rating: “Honesty and clarity go a long way in this area.”
Offensive tactics: “sales” Tactics that combine persuasion and persistence can leave clients feeling cornered. ”
Playing the blame: “When a deal falls through or expectations aren't met, who do you think is in the spotlight? The real estate agent.”
Although many operatives would legitimately object to some or all of these, there is no doubt that a satirical image of a “dangerous operative” exists among some members of the public, and these The five points cover many common criticisms.
So what should we do about it?
There are a million different answers, but I can tell you that one all-encompassing approach is to make yourself different from your opponents. Better.
trust: Prove that you are the definitive “Trusted Local Expert”. For example, use local market information (which you can support with Move iQ Pro) to share with potential customers on your website, in local newspaper ads, and add it to emails, text messages, and WhatsApp messages.
communication: This is an old chestnut story, but call or text all of your registered buyers and vendors just to check in, even if it means saying “no.” Make texting a part of your day (or your coworker's day). No news yet. ” The problem with not contacting consumers is that they don't think, “This means no news,” they think, “The agency has forgotten about me.”
Suspicious rating: I'm sure the agent who buys your house at a good price doesn't expect this! But why not do the obvious thing for all vendors? look Similar properties are on sale, show Vendors sell those properties online. And if you get an offer that's significantly below your asking price, we'll pass on that offer if you have to, of course, but we'll also let potential buyers know that there are other similar homes out there for about the same price as yours. Please tell them it's for sale. If you're trying to hit a new “high price” in your area, explain to buyers why your home is worth more than other homes.
offensive tactics: I think this is a throwback to a time when agents had greater incentives than they do now, especially when the market was thin. Still, one way he combats this image is by agreeing a marketing strategy with sellers that includes details on how to contact buyers and how to track leads coming in through websites and portals. A deeper understanding of how you work for the benefit of your customers improves communication and reduces suspicion.
blame game: Again, explanation is important. There is a lot of data showing average times for transportation, searching, research, etc. This is a way to let the client know that the possible delay is not your fault without actually saying it's someone else's fault. Of course, there is another important factor. The more information a client gathers “up front” in advance of marketing a home, the faster the process will be for everyone.
put this into action
Obviously, it's easy to make these suggestions, but it's more difficult for agents to have the resources to do all of this, especially now that the market is so busy. However, I am surprised that an agent who adopts these strategies actually stands out from the crowd in the region and as a result he has two benefits.
Firstly, it reduces the hassle of day-to-day transactions for sellers and buyers alike, and secondly, it secures good word-of-mouth recommendations.
What matters is that you are different and better than your opponent. Good luck!
* phil spencer TV presenter, author, businessman, real estate investor, and founder of a consumer advice platform Move iQ. We also now help agents engage with local audiences. Move iQ now offers bespoke video marketing solutions for agents, which Phil personally introduced to us. click here Please contact us for more details.
