AI chairman Sean Joyce said: “If Clare Capital is upset that we have two legacy businesses, they will throw a fit within a year or two, because we “Because we want to have dozens of legacy businesses.”
The chairman of Being AI has fiercely defended the company following criticism from analysts over its branding as an artificial intelligence business.
Sean Joyce says his company will use AI to transform businesses
We work with established companies, other “legacy” companies that are planning acquisitions, and we also provide AI consulting in new business areas with great potential.
In a research report published by Clare Capital on April 8, Mr Joyce questioned why Being AI was marketing in the way it did, given the group's “unusual” composition. He fired back after making a comment that looked down on him.
“We feel we need to be clear about what Being AI is all about,” said Clare Capital.
“AI may grow into a successful AI business, but right now it's a traditional email services business with a small school attached.”
Being AI's reverse listing on the NZX followed the acquisition of the Being AI group of companies by Ascension Capital (following the transaction, Ascension was rebranded to Being AI).
On April 3, after the stock price tripled to 7 cents, RegCo, the stock exchange's compliance and enforcement agency, conducted a price investigation and encouraged investors to access information related to the listing.
The next day, Being AI became the subject of RegCo's first ever “prudent trading” warning due to measures introduced late last year.
Being AI shares rose to 7.7 cents from 1.7 cents (April 2), according to the statement. The report noted that the acquisition of Being AI Group, which was approved by shareholders on March 28, “was made at a valuation equivalent to $0.025.” [2.5c] per share”.
RegCo “strongly encouraged” investors to read the documents released by Being AI prior to the listing, including the independent valuation report. The report's valuation was overshadowed by the sharp rise in Being AI's stock price, which continued to rise. The stock was recently trading at a market capitalization of 11.3 cents. $211.1 million Immediately after the warning was issued (temperature dropped to 8.3 degrees this week).
This was announced by a NZX spokesperson. herald“We have observed trading in securities that does not appear to be bound by movements that would reasonably be expected in a well-informed market, and that trading contains elements of 'meme stock' behavior; The Company is satisfied that the previously published price study does not properly adjust the transaction. ”
inside herald In an interview, Joyce emphasized that the “trade with caution” statement was a no-fault notice. A previous price investigation found his company had not violated the exchange's trading rules or disclosure requirements.
After the April 4 price inspection notice, Shane Solly of Harbor Asset Management said: herald He claimed NZX's issuing of the “speeding ticket” was “constructive”. “The Being team needs to step up and be transparent, not just change the name and introduce AI,” Solly said.
The transaction combined three separate businesses.

1) Send globally
Described as a “traditional postal/courier services business, previously listed as G3 Group on the NZX's NXT Market” by Clare Capital, and a “logistics specialist” utilizing third-party resale agreements by Being, the annual revenue and EBITDA of $38 million. $2.6 million*.Armillary, an independent appraiser, values Send in the range of $22 million to $25 million, with the midpoint at $22 million to $25 million. $23.8 million. The Ascension deal valued it at $25 million. Clare Capital valued Send Global at $12 million to $24 million.
Clare Capital said that while sending revenue has “decreased from $52 million in 2017 to $38 million today due to the deteriorating email environment,” EBITDA has “consistently hovered around $3 million in recent years.” said.
Mr Joyce said the business, now known as Send, had grown over the past three years and revenues had adjusted to match its changing mix.
“The only reason reported revenue has decreased from $52 million seven years ago is because the business was split up after G3 Group was privatized. A former business partner took over the offshore business, but New Zealand The business remained intact and was named Send Global,” Joyce said.
2) Age
Described by Clare as a “small, loss-making private school in Takapuna” and by Being AI as an “urban boutique school” (100 student limit), with revenue of $2.3 million and EBITDA loss of $0.1 million. was.Armillary told Agee that the valuation range was $9.8 million to $15 million, with a midpoint of $12.8 million. The Ascension deal valued the school at $15 million. Technology commentator Peter Griffin said the more typical strategy is to create a platform like Kami that is available to all education providers, rather than “dealing with all the things that come with parents and school administration.” He said he would. Clair Capital valued Agee at $2 million.
After Clare Capital issued the memo, Being AI announced that the Villa Education Trust, which includes a small private school called Mt Hobson School (ranked 145th in the November 2022 ERA review), Signed a $200,000 contract to purchase the property. The right to manage her two special schools in West Auckland and South Auckland. Management arrangements for Kaitaia's Mt Hobson campus. and veteran-owned project-based curriculum intellectual property rights. The deal will bring the number of students managed by Being AI's education division to 300, according to NZX's filing.
Claire Capital partner Alex Gordon said the veterans deal does not materially change the firm's view. He wanted to know detailed information about the transaction, including the online school's revenue, whether debt was taken out, and whether the transaction was cash or stock. Mr Joyce said he could not provide any further information. herald At this time, we are citing the Continuous Disclosure Regulation. There will be an update to the market in late May.
3) Being a consultant
Clare explains: “A new venture founded 6 months ago targeting the specialized field of AI services and products.” Being Labs and Being Ventures were founded around the same time under Being Consultants Ltd.
Ascension's deal values the units at $5 million, plus “contingent consideration of up to $35 million” tied to share price performance, which will give Being AI chief executive David McDonald an additional Many shares will be issued.army gave no value“We understand that BCL has begun its initial commercial engagement with customers. However, as it has only existed as a legal entity for a few months, no meaningful financial information is available. there is no.”
Joyce said herald Being Consultants had a team of seven highly skilled experts in AI who have developed and are developing various AI solutions and services.
He said he could not comment on the division's revenue or reveal the names of its customers, citing continuous disclosure rules. He said Being Consultants has already introduced AI services and is in talks with many national and multinational companies to provide AI services and solutions.
“Create patentable technology”
On BusinessDesk's Business of Tech podcast, MacDonald said Being Labs is developing patentable technology. It's territory he's been in before. He founded his Altered State Machines (ASM), which he raised US$11 million ($18.6 million) in a funding round in March 2022, which he sold to Futureverse for an undisclosed amount later that year. it was done. ASM has created a protocol to “train and own AI as NFTs” [non-fungible token]. Examples of technology in action include the ability to place cryptocurrency bids on “ASM AIFA.” [Artificial Intelligence Football Association] All Stars”.
MacDonald said Being Consultants helps companies replace off-the-shelf AI solutions like Microsoft's Copilot (a similar project he sees with about 95 percent of the market) with more complex tasks such as development and training assistance. He said that it could be useful for introducing it. Custom-made AI system.
Griffin praised Being AI for emerging as a new local candidate.
But he also noted that Being Labs is in the “skunk works” stage (an affectionate industry term for operating unreleased products that are still secret), while Being Consultants is already working with local residents such as AI specialists. He also said he would be “jumping into the pond” he was occupying. Super Human, IT services company Datacom, Accenture and other multinational companies.
“We want to have dozens of traditional businesses.”
Mr Joyce said Clare Capital's use of “legacy business” to describe Send Global and Age was “intended to insult us”. But if Clare Capital is upset that we have two legacy businesses, we want to have dozens of legacy businesses, so within a year or two They will have seizures. ”
He said: “Our model is to acquire more legacy businesses, with the objective of improving the underlying business, growing the business through complementary acquisitions, and optimizing performance through its execution. It is about combining and optimizing the investment banking efforts of ” the fusion of artificial intelligence and advanced technology. [To] Simply deploying AI solutions independently of the business is too narrow a business model. ”
7 experts
Mr. Joyce said continuous disclosure rules prevent him from discussing his dealings with Being Consultants.
But he could talk about the employee.
“Within our business, we are rapidly accumulating AI experts with existing business, leads, contacts, and projects they are working on.
How many such experts does Being have?
“We have seven people. They are senior executives from several large consulting firms. They have very wide networks, some of which are international. Just look at one person: Joe Jensen, who was a senior vice president at Intel for 38 years. He ran a business that generated $2 billion.”
Jensen, who is based in Arizona, was vice president of Intel's Internet of Things Group from 2011 to 2021 and general manager of its retail, banking, hospitality and education businesses. Prior to that, he held a series of senior positions at U.S. chipmakers.
Jensen and others brought “a tremendous amount of intellectual capital and a huge network of technology businesses,” Joyce said. “We didn't just stand up and take people off the street and say, 'Let's call ourselves an AI company.'”
*Alex Gordon, partner at Clare Capital, said: “At Send Global (formerly G3 Group) we use G3 full-year results to March 2023 (in our G3 annual report) and then our We have adjusted the results based on the six-month results for September 2023, including business results.” Independent evaluation of ebitda calculations. The results were similar, but not identical, to what Being AI states in its listing profile, and similar to the numbers in the independent appraiser's report. For age, we used figures from an independent appraiser report for the nine months ending September 2023, but annualized to the full year.
Chris Keall is a member of the Herald's business team based in Auckland. He joined the Herald in his 2018 year and serves as technology editor and senior business writer.
