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Adobe (NASDAQ:ADBE) develops AI models that can generate video content, positioning it to compete with other large companies such as: OpenAI Sora and Alphabet Co., Ltd. (NASDAQ:GOOG) (NASDAQ:GOOGL) Google's Imagen 2 in the field of generative AI video technology.
This new model will be integrated into Adobe's flagship video editing software, Premiere Pro, later this year, expanding the Firefly family of generative AI products.
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According to a report from TechCrunch, this model makes it easier to create footage from prompts and reference images, and introduces three new features in Premiere Pro: Add Objects, Delete Objects, and Generation Enhancements.
This feature allows users to enhance the final product by adding or removing objects within a video segment, extending a clip by a few frames to synchronize it with a soundtrack, add emotional emphasis, etc. can.
To address concerns about the potential misuse of AI tools to create deepfakes, Adobe is providing Premiere with content credentials to identify AI-generated content and the specific models used to create it. are planning to incorporate.
The company reportedly pays creators on the Adobe Stock platform to provide video clips to train its models.
Adobe also announced plans to integrate third-party tools from OpenAI, Runway, and Pika Labs into Premiere Pro, allowing users to generate and consume video content directly within the software.
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By adopting these external AI technologies, Adobe aims to alleviate Wall Street's concerns about the threat AI-generated content tools pose to its underlying business sectors, according to Reuters.
Previous reports indicated that Adobe is actively collecting videos to facilitate the development of an artificial intelligence text-to-video conversion generator. The company tapped into its community of photographers and artists to donate $120 for films that showcase a variety of human activities and emotions.
At the beginning of the Game Developers Conference, the company announced two innovative additions to its Substance 3D design software suite, allowing 3D artists to create assets through simple text descriptions.
The “Text to Texture” feature within Substance 3D Sampler allows you to create textures from text prompts. Additionally, Adobe has introduced a “Generative Background” tool in Substance 3D Stager. This tool generates a background image for a 3D setting from a text description.
Adobe stock has risen more than 24% in the past 12 months. Investors can gain exposure to stocks through: Invesco Next Generation Media & Gaming ETF (NYSE:GGME) and Invesco NASDAQ Internet ETF (NASDAQ:PNQI).
Price action: ADBE stock closed 0.84% lower at $470.10 on Monday.
Disclaimer: This content was created in part using AI tools, and reviewed and published by Benzinga editors..
Image source – Shutterstock
Crypto whales are loading — are you there?
New research shows that the biggest crypto buyers are coming back. And this time? It may be possible for Bitcoin to exceed $100,000 in 2024. You don't want to miss out on the next big crypto bull run like we saw in 2020 and 2021. To find out exactly what's going on and what to buy…visit Benzinga. Best cryptocurrency research and investment for just $1.
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