OTV, a private satellite news channel, has made a notable entry into the local television broadcasting scene in Orissa by introducing Lisa, the state’s first virtual news presenter created using artificial intelligence (AI). rice field. The unveiling ceremony was held in Bhubaneswar on Sunday.
Dressed in elaborate Odisha handwoven sarees, AI-powered news anchors deliver news in both Odia and English on television and digitally on the OTV network. platform. During the event, OTV’s Managing Director Jagimangatpanda expressed excitement about the channel’s latest achievements in television journalism. “With the introduction of the first AI news anchor in Orissa, we hit another milestone. AI can help us perform repetitive tasks and analyze vast amounts of data,” she said. Let’s go.”
Riteisha Mangat Panda, Head of Digital Business at OTV, highlighted the extensive and collaborative efforts involved in developing this breakthrough technology. AI News She acknowledged that while her anchors may not be as fluent as human presenters, they outperform platforms such as Google Translate. Panda added, “Lisa harnesses the power of AI and LLM to deliver news accurately and efficiently. and journalism excellence, which we embrace.Toward change, we are committed to responsible and inclusive practices while ensuring fairness and transparency. To go.”
Previously Released AI News Anchor
The introduction of AI news anchors has been controversial in India for some time. In March, India Today vice chairman Kali Pury launched Aj Tak’s first AI anchor, Sana, sparking both curiosity and debate about the emergence of computer-generated avatars in news broadcasts. rice field. Following this, the following month, ‘Feda’ debuted on the Twitter handle of Kuwait News, which is owned by The Kuwait Times.
Notably, China’s Xinhua News Agency pioneered the world’s first AI-powered male news anchor in 2018. We created a seamless virtual presenter by fusing AI technology with human anchor images and audio. In addition, AI-powered moderator Ren Xiaolong allowed users to ask questions related to the annual plenary session of the National People’s Congress and the Chinese People’s Political Consultative Conference held in March this year.
