Instacart Releases New In-App AI Search Tool Powered by ChatGPT

Image credit: Instacart

Instacart is launching a new AI search tool powered by OpenAI’s ChatGPT, the company announced Wednesday. The new “Ask Instacart” search tool is designed to save customers time and help them with their shopping questions by providing personalized recommendations. This new tool is rolling out today and will be available to all customers in the US and Canada in the coming weeks.

The new search experience is embedded directly into the Instacart app’s search bar, providing customers with product recommendations, as well as additional information on food preparation, product characteristics, dietary considerations, and more. Ask Instacart incorporates personalized question prompts that remind users of their needs and encourage them to discover new products based on their shopping history.

Ask Instacart allows users to ask questions such as “What side dish should be served with lamb chops?” or “What fish is similar to salmon?” You can also ask questions like “What’s a good sauce for grilling chicken” or “What’s salmon?” A dairy-free snack for kids. ”

“It’s a simple question like, ‘What’s for dinner?’ It’s one of the most difficult questions for any family to answer,” Instacart chief architect JJ Zhuang said in a statement. rice field. “From decisions about budget and meal specifications, to culinary skills, personal preferences and more, Ask Instacart helps customers answer all their food questions and deliver the ingredients for the perfect meal in as little as an hour. To do.”

Image credit: Instacart

Before the new AI-powered search experience launched, you could use Instacart’s search bar to find products, stores, and recipes. With this new feature, Instacart is making the app more of a one-stop shop when it comes to food preparation. In the past, you would have used Google to search for specific recommendations for snacks and BBQ essentials, then headed over to Instacart to order. Now, Instacart has completely removed the first step in that process by allowing you to enter these kinds of queries directly within the app.

The new Ask Instacart release comes a few months after the company introduced the Instacart plugin for ChatGPT, allowing users to express their food needs and purchase products in natural language.

In a blog post, Instacart said it recognizes that generative AI technology is still in its infancy, so Ask Instacart is a highly specialized platform designed to only answer relevant food-related questions. It is said that it is a model that has been modified. The company outlines that he is committed to building AI capabilities into its products in a responsible manner.

Since its launch last year, OpenAI’s ChatGPT has ruled the internet, making AI an increasingly trending topic. As a result, many companies such as Microsoft and Google are building AI-powered capabilities into their products and services. Given that popular apps like Snapchat, Yelp, Duolingo, and Discord have launched features like ChatGPT to capitalize on the growing interest in AI tools, it’s no surprise that Instacart is looking to do the same with its latest feature. No wonder.