With many small business owners embracing artificial intelligence, or AI, many argue that buzzword technology could be disruptive.
In fact, 82% of entrepreneurs believe AI will disrupt their business in the next five years. However, 84% of companies that have AI today plan to continue using it in the future.
These were some of the recent findings Research by rating and review firm Clutch. About 502 business leaders in the United States were asked questions about their views on AI, how they are adopting AI, and how they plan to incorporate the technology into their operations in the future.
The analysis reveals that small businesses feel that artificial intelligence works best with chatbots to engage with customers, create business presentations, and create marketing materials. They cite increased efficiency from AI as the biggest benefit. They expect AI to increase the need for outsourcing services across sectors such as engineering (83%), sales and customer experience (78%), and marketing (77%).
Still, AI is not considered perfect or error-free. Business leaders reported the lack of ability to identify personalization and AI-generated content as their biggest limitation.
This opinion is consistent with previous reports on this technology. Experts argue that AI could possibly eliminate human jobs, impede learning and creativity, and raise data privacy and security concerns.
But Adrian Tamiga, co-founder of outdoor bonfire maker Iron Embers, is bullish on AI. He told Crutch: You will also gain knowledge and expertise in different areas. “
In fact, disclosure demand for clutches increased by more than 514% year-on-year in the first quarter of this year, and the amount is also increasing. But experts say small business owners may want to do their homework carefully before investing in artificial intelligence.
For example, before you hire an AI service provider, ask yourself some key questions. See if the vendor’s solution is right for your company and centered around your industry. Be sure to listen to referrals from other users and customers. That information can indicate key factors such as the provider’s capabilities, how the AI model was built, and in some cases, what back-up support is provided to the business.
Also, see specifically how artificial intelligence can solve business problems and help increase enterprise value. Consider how AI systems can be added to your product or service, and carefully consider whether the technology offers what you’re looking for. Feel free to ask how AI can complement your overall business growth strategy.
Check out this one from Clutch, which offers tips to consider before diving into AI.
