For Perfectly Basic (PB), running a successful online shop in the fashion sector means growth and innovation, while maintaining the characteristics that make PB unique, styling and next-level service. Inspire your customers with the endless possibilities of offerings. Since the COVID-19 pandemic, PB has seen steady growth of 30% annually. This means it’s time for the next step of updating and expanding so that we can showcase more women, and perhaps more fans of PB’s unique vision. with online shopping.
Wider range of sizes
Magnification is a major factor in all aspects. First, PB has expanded its size range. Many brands now offer sizes up to size 44, but newcomer brand VIVEH (by influencer Vivian Hoorn) also offers a range up to size 50. PB’s uniquely curated collection of fashion essentials, beauty and anything to inspire every woman.
technology development
After years of in-house (technology) development, the time has come to replace the monolithic technology platform and move to a more scalable data structure to enable PB’s vision for future growth. PB’s commitment to using progressive technology began several years ago. They experienced firsthand how AI-driven image processing (he is affectionately called TEUN.io) can help streamline workflows and, above all, improve customer orientation. This era of technological headlessness and API possibilities is stimulating a desire to apply them on multiple levels, and the Microsoft situation is one of them. In 2023, that aspiration is becoming a reality, and PB is working daily on this transition behind the scenes with a talented team, aiming to launch in 2024.
growing team
Growth will also come with expansion of the PB family, focused on incorporating more e-commerce and technical expertise. Given the parallel growth of the collection, additional containment facilities were required. So, from April 1st, PB was able to add a building adjacent to the headquarters, doubling the square meter and allowing a complete relocation of the warehouse. Despite continued expansion and many developments in areas such as e-commerce, PB remains very ‘humanized’, remaining true to its personal approach to entrepreneurship in the vast world of online fashion. I believe it is important. 17 years later, Peter and Birgit still enjoy full ownership and know how to channel their energy, enthusiasm and ambition to a team that now numbers over 50 employees. “We believe our experienced and motivated team is ready for the next phase and we are always considering their thoughts and ideas,” says Peter. A flat organization with an open culture, with plenty of room for individual contributions. With so many new vacancies popping up on a regular basis, it’s no wonder finding the right talent for the continued expansion of the team has never been a problem for PB.
