A Russian mobile phone commercial features Bruce Willis next to Feda, a presenter for Kuwait News and Kuwait Times. And like Bruce Willis in that cell phone commercial, Feda isn’t real either.
Both figures were created by artificial intelligence, and proponents of the technology claim it can help actors be in multiple locations at once and reduce labor costs for media companies and studios. ing.
But for workers and artists, it’s nothing to celebrate.
“The reality is that we have to think about what protections need to be put in place by legislation or court-enacted laws to allow people to feel comfortable publishing their images on these platforms. more than ever before, and we know they can be stolen and used by others,” said entertainment attorney Allen Secretov.
With the ability to recreate voices based on the work of professional voice actors, AI is already worrisome to those whose lives revolve around voicing audiobooks, animated series, games, and commercials.
Earlier this year, research in the Scripps News series “Next Level” also found that AI companies are using the work of real artists to build datasets and generate works in the artist’s style. .
This is a concern for people creating storyboards and concept art for video games, movies and TV series.
Riot Games storyboard artist Jon Lamb said, “We’re seeing a massive exclusion of new and entry-level artists as so many companies are so aggressively on board these programs.” said.
“Probably every creative industry faces this problem in some way,” says Concept Art Association producer and co-founder Rachel Mynelding.
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Entertainment labor groups such as the Writers Guild of America and the Screen Actors Guild, which are currently on strike, insist on legal protections for their members, including preventing AI developers from exploiting “creative works” without permission or compensation. are doing. . “
“With new technology you can bring Marilyn Monroe and Gary Cooper and Judy Garland back from the grave, but of course not. It’s a composite of them, a composite of the script and the acting.” Never alive or unexpected,” said actress Cynthia Nixon.
Negotiators from the Alliance of Motion Picture and Television Producers say the best stories come from the human experience, but in a recent statement, “AI raises important creative, legal and difficult questions for everyone.” expressed interest in using the technology.
“This is why SAG is so involved in this issue, because some of our members were at a loss or abandoned their images and likenesses early in their careers, so they were unable to use their images or likenesses commercially. Because we can see a future where it will not be monetized, and no one wants that,” Sekletov said.
This is not to say that all artists are anti-AI, but they are concerned that AI could be used against them without legal and ethical boundaries. I’m just there.
“We are not anti-technology. This is not a human-versus-robot issue. This is an ethical thing to do,” Meinerding said.
AI educators like Molly Mahoney point out that AI can be a valuable tool for writers and artists, but not as a replacement for them.
“Some people are really, rightfully worried that AI will take away their careers, their jobs, etc., right?” Mahaney said. “But the real potential here is how you can use these tools to be more productive and spend more time creating.”
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